However, AKSHAY KUMAR, Tiger Shroff-Starrer Bade Miyan Chote Miyan and AJAY DEVGN MAIDAAN are made with an amazing budget. £With 350 crawls £Each of 250 crawls was bombed with box office revenue.
The flop show was a flat -faced face for the industry that began to think about Mega stars and action spectacles as an answer to all box office revenue. I had a hard time crossing both movies £60 crawl mark of domestic box office collection.
But EID 2024 was not the only bad weekend for Bollywood. There were many throughout the year. Hindy movies decreased significantly due to the box office revenue in 2024, and the collection decreased by 13 %. £From 4,679 crawls £According to the media consulting company ORMAX, one year ago, 5,380 crawls.
And even in that £4,679 crawls, nearly one -third (31 %) came from a dubbed Southern Indian movie. When considering only the original Hindi movie, the box office revenue was steep at 37 %.
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“The box office drop is quite large, and even big budget movies have no feet in the theater,” said Shailesh Kapoor, founder and CEO of ORMAX media. As for the office guarantee, there is no limit on how low the opening is now.
Several producers blamed Roku Saba’s elections and Indian Premier League (IPL) T20 cricket tournaments, both ran most from April to June, postponed many releases. However, the weak defense does not completely convey the true story.
In a considerable amount of time between elections and IPL, films such as AJAY DEVGN, AKSHAY KUMAR, ALIA BHATT and other mainstream names such as ALIA BHATT have opened. £1.70 crawl, £With 2.50 crawls £Each is 4.55 crawl. They finished their lifelong box office revenue £8.59 crawl, £22.13 Crawl £Each is 30.69 crawl.
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Even large action glasses such as Baby John and Bayd Miyan Chot Miyan manage modest draws £With 35.98 crawls £Each is 59.17 crawl.
DUDS keeps the producers out of breath, but considering that nearly 40 % of the weekends of the end of the year have lost new Hindi’s release, it has decreased. You won’t be surprised. Production is quite stagnant in Bollywood.
Studio heads and trade experts say that new releases are the features of the creation, but producers are not brought to the floor and then arrive at the theater.
The reason why there is no shout of light camera action is not for cricket tournaments and election campaigns. Instead, the current situation has been accused of the infinite power of Netflix and Amazon Prime videos (two large American streaming platforms with deep pockets) developing Hindi films. Unless two over the top (OTT) companies are installed as partners, few producers can afford to make a movie today.
“Everything is currently moving to Netflix and Prime Video. This is sitting neatly and showing some ROG pride,” said Senior Studio’s head, which was anonymous.
Call a shot
Until a few years ago, digital and satellite television were regarded as surplus income. Today, the latter is almost gone. Instead, for the past eight years, sales to digital platforms have been established as an important source of films. However, the OTT partner has become very indispensable, so the movie no longer can be made without gaining the rights of the theater. The producer doesn’t want to take the risk of shooting without making a final decision as a buyer.
Over the past few months, some popular Hindi films, starring popular actors, have hardly advanced since the announcement, and are struggling for producers to find Ottobyers, and what works in box office revenue. I keep cold storage because I don’t know.
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For example, a large budget drama KARNA featured Suriya and directed by Rakeysh Omprakash Mehra. Sony’s SHAKTIMAAN TRIGY, Ranveer Singh’s coach Tamil’s venture, and some other, including Kartik Auryan’s film director Hansal Mehta, has not yet been taken to the floor.
The questions sent to KARNA, SHAKTIMAAN, and untitled Ranveer Singh and Kartik Auryan film manufacturers remained unproperied.
Handy films such as AANKH MICHOLI, Zwigato, Jogira Sara Ra, and other Hindi films, which were one of the cinemas without Ottocar, were released on any platform. Not, it appears only after a long delay.
On the other hand, some famous films that have been announced that they will be streamed on a specific platform after the theater release have retreated the platform that has supported these transactions after the failure. Tiger Slov’s Gana Pass and thriller Lady Killer were to premier with Netflix, but not yet.
Obviously, the OTT platform, which burned fingers with famous transactions, is now stepping into it and claims to be a clause that will make it possible to retreat from transactions that may no longer work.
No doubt, unpredictable possibilities in box office revenue are excessively dependent on streaming revenue. In fact, many movies in cold storage were thought to be directly released from digital during pandemics, but this is not the case here due to changes in OTTS strategies.
“Suddenly, it suddenly became a very risky business without the profit of the table,” said ORMAX’s Kapoor. This is completely contrasting with the southern film industry, and it is better to be released consistently.
From Oligogory to Duopoly
Netflix and Prime videos are sitting quite a bit at the top, but other OTT platforms are not even available.
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The crisis was not so serious until a few months ago. In the first place, the largest Indian movie acquisition market was three player games between Netflix, Prime Video, and Disney+ HotStar.
However, when Disney asked for the acquisition and consulted, it delayed both the creation of the original content and the purchase of a movie. Disney+ hotstar has deceled its purchase and trial run decisions over the past few months, but Jiocinema has not shopped much.
On the other hand, since the merger of ZEE-Sony has been canceled, the former reduced costs, reduced even a small number of small budget movies every year, and focused on cheap and cheap TV-style originals. Ta. Sonyliv is not a part of the Bollywood games, but now I have hardly look at the acquisition of the number of budgets annually.
“Everyone is close to me, but the truth is that the competition needs to be returned,” said the head of the senior studio I quoted earlier.
Is it fair to blame the platform? Not perfect. They have already seen a limited profit from some expensive acquisitions. Everything was done during the first eruption of enthusiasm in the pandemic. In addition, the growth of the subscription has dramatically slower. “Many of the existing subcliver base are luxury customers who monitor a lot of international content that appear regularly,” explained.
The current situation, which is added by the executive, is not as much as the top actors and banners as everyone below. In particular, Varun Dhawan, Sidharth Malhotra, Tiger Shroff, and many other names are facing difficulties in new projects.
Prime video take
Mannish Mengyan, the Indian Prime Video Director Content Content License, stated that the company thinks that streaming and theaters are complementary to each other and are here to coexist instead of competition. “Success in the theater often contributes to the success of the movie in streaming, and streaming adds a tremendous domestic and international reach,” he told Mint.
Prime videos are investing in various ways in film production, and Mengani is a joint production (Bad Newz, Yodha, Ram Setu, Ram Setu, released at the theater before coming to the service. , Neyat), TVOD (transaction video -on -demand), Paper View Category created through a movie rental service that provides customers early to provide customers with just one access to new movies, premiums for direct services, and initiative to the service have begun. The theater, which started at the time, was closed for films premiered in services after Pandemic (SHERSHAHH, SARDAR UDHAM, SOORARAI POTTRU, Gehraiya) and the drama window (STREE 2, KALKI 2898 AD).
“Streaming is a very important source of revenue of the movie, but it is important to cooperate in building a sustainable economic model with a more balanced approach with the entire movie production value chain. “”
Netflix did not respond to Mint queries.
The content is the king
Some industry experts emphasize that it is the content that Bollywood supports, cannot find resonance, and needs to be dependent on alternative revenue sources. If the movie is good, it will work with box office revenue, they emphasize, and that it is certain that the streaming partner will come on the boat after seeing how it works.
The rare but outstanding example is Vidu Vinod Chopra’s 2023, a hits 12th fail. £56 crawls for box office revenue.
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In 2021, the Great Indian Kitchen, a Malayalamian film, which is a controversy in the politics related to stigma related to the entrance and menstrual name of the Sabarimala Temple in Kerala, was rejected by all major Ott platforms. Eventually, he reached NEESTEAM, a niche Malayalam service, brought out many praise and later acquired by Amazon Prime video.
“Removal is important, but it is wrong to make the production decision based on whether or not something gets a license. Mr. Tanuj Garg, the management partner of Elipsis Entertainment. The following is a powerful safety net.
VIVEK KRISHNANI, the highest executive officer of Movieverse Studios, a movie category of IN10 Media Network, emphasized that theater media gave a great return when content resonated with more viewers. £800 crawl revenue of Hindi’s dubbing of Pushpa 2. “Hindi’s films need to expand their viewer -based and work on going from the city to the mass center,” Klishnani said. “”
