On Wednesday, the Sony Group will be promoted to CEO status on Wednesday due to the major leadership of the major leadership of Japan’s electronics giant for the first time in seven years from April 1st. Was revealed. Chair and CEO Yoshida Kenichiro will continue to play the only role of the chair.
Sony has suggested that the promotion of Totoki will continue to accelerate the recent strategies of using entertainment and growth IP.
“CEO’s predecessor Hirai and Kenichiro Yoshida have greatly improved the value of Sony. We will make the most of this success and make the most of the best efforts to give Sony to the next generation.” Was described in the AA statement. “At the Corporate Strategy Conference last May, we announced a new” Creative Entertainment Vision. ” This outlines where we want Sony 10 years later, based on our purpose as a guideline. Our biggest drivers to achieve this are new to the diversity of our business, the diversity of the people, which is part of Sony’s DNA, and the bare barriers of the organization, and is newly linked to its diversity. It is a boundary spanner that creates value. ”
Totoki was nominated as the president of Sony in April 2023. He is also the highest execution manager of the Electronic and Entertainment giants and the highest finance officer.
Other changes published by Sony include other changes that have been appointed as the only CEO of Sony Interactive Entertainment, PlayStation, and LIN TAO’s first female CFO. I can. TAO was a 20 -year veteran and used to be the senior vice president of Sony Interactive Entertainment, corporate strategy, and development. Nishino also participates in the community as a CEO of Sony’s Platform Business Group. Meanwhile, SHINJI SASHIDA was nominated as a manager of the Imaging and Sension Solutions category, the focus area of the hardware arm of the company.
Shake -up in Tokyo was reflected earlier this month when Rabia Afja took over the CEO of Hollywood Studio Sony Pictures Entertainment in Tony Vinciche.
Earlier this month, Totoki, which seems to be the current leader of the leader, had a presentation of Sony’s attention at a consumer electronics show held in Las Vegas, Nevada. During the exhibition, Sony has revealed that investing in Japanese anime will be a new pillar of growth strategy. The company is trying to utilize IP and production functions through entertainment, music and games as a whole.
“Anime is a global phenomenon with a passionate community,” Totoki told THR at the time. “Sony is working on enriching fan experience by turning fans’ favorite stories into anime and taking them to a global audience.
Among the updates and planning of other products, Sony has revealed that the anime unit Crunchyroll and Aniplex cooperated on adapting to the TSUSHIMA huge hit PlayStation Samurai Adventure Game Ghost series. The adaptation of the properties of the property is under development with Sony Pictures. The adaptation is based on a hit playStation game, followed by related cross -platform hits such as the HBO series The Last of US.
With deepening access to IP, Sony spent $ 320 million, and 10 % of Kadokawa, one of comics, animation, and games in Japan, including hit and denging franchisees. Increased.
“Totoki has been an important member of the management team since becoming a president and CEO in April 2018, and he led the Sony Group’s growth strategy, including investing in content IPs and semiconductors. Sony’s CEO Yoshida, who retires, is on Wednesday. “I will support Totoki because he is leading a new management team in the future.”
