As we close out 2024, we look back at the products, updates, and initiatives that defined Meta’s year of innovation. 2024 was a year in which we moved our product forward, adding new features to help our users and working to keep people safe across our platform.
These highlights provide a quick overview of some of this year’s biggest achievements as we move into 2025.
Expect Orion, open source AI and more
In 2024, metalrama 3an AI assistant that is considered to be the most advanced available for free.
Built using open source AI, Meta Llama 3 can be used throughout Meta’s apps to help you plan your travels, studies, and more. Earlier this year, our CEO Mark Zuckerberg said: wrote an open letter About the potential of open source AI to affect meaningful change. And many more companies Uses Metalrama 3 For example, we build technology for the public good, such as localizing educational content and increasing access to health information in under-resourced communities.
In addition to AI, we have also made industry-leading advances in digital interactivity. orionour first “true” AR glasses and the standard the technology industry has been building for years. has also been released Metaquest 3Shas launched the most affordable mixed reality glasses ever available on the market. ray ban meta glasses It comes with even smarter features like remembering your parking location and real-time voice translation.
Then use Threads to run your Meta app. fediversea new ecosystem that allows users to connect across social networks.
Add requested features
We always aim to improve the experience across our family of apps by adding features that raise the bar, and this year was no exception. 
For WhatsApp, Improved call quality We’ve made group calls more flexible. moreover, Enhanced AI capabilities Business chat and new ways Schedule an event. 
We’ve added exciting new features to threads Web features We help businesses and creators get the most out of the platform with insights, posting schedules, multiple drafts, and more.
We also focused on making sure your experience on Instagram reflects you: who you are, what you want to see, and what you create. 
In addition to the functions that can be Edit DMs and pin chatsintroduced a new one Connection method Instagram DMs also include nickname and location sharing, making Instagram an even more vibrant place to connect.
If you want a fresh start, start now. Reset recommendations It appears on Instagram’s Explore, Reels, and Feed pages, so the content you see is for you. And for creators, Instagram’s new features trial reel Creators start by showing Reels to people other than their followers to test their performance.
Keep your platform safe
In 2024, we remain vigilant about security and safety and have adapted our platform to the digital environment.
introduced teen account Add to Instagram and give teens automatic protection against harmful content and interactions. We have introduced tools to support destructive activities. Protecting Teens from Sextortion fraud and We collaborated with industry leaders Friends who remove self-harm content.
End-to-end encryption on Messenger makes your conversations secure by ensuring that no one but the person you’re messaging can see your conversations.
Finally, we recognize that as the use of AI matures, so must protection. That’s why I’m adding it now “AI information” label Deliver a wide range of AI-generated audio, image, and video content while keeping it live.
We spent 2024 innovating, updating, and securing, advancing technology while keeping our customers’ experiences safe. This has been a strong year. I’m looking forward to next year.
