In January 2005, 20 years ago, Giorgio Armani, an Italian designer, launched Giorgio Armani Prime, a rare couture arm of Milanese label. Debuted in Paris, a house of Aute Couture, his name was selected to suggest “rare and uniqueness … personal aesthetic joy.” However, Privé, from the French language of “private”, also calls the intimate process of auto -couture fitting.
“Autokuture can step into the fascinating fantasy and experiments. It is both dreams and services. It is not a beautiful photo or memorable editorial clothing, but a real customer. It is designed to be designed, “said 90 -year -old ARMANI before the latest Privé show held yesterday evening. Armani’s Palatzo has been appointed as a new house. There is a private couture atelier and a design studio, which is a luxurious building of Prime Minister François in the 8th Allende Sentment in Paris, (the more modern section of the building is the Armani’s Paris office). “It’s a POST base in the world of Armani, a local character,” says Armani. “I am very proud of it.”
20 years of Giorgio Armani Private
Giorgio Armani at the Armani Palace in Paris yesterday evening
(Image credit: Giorgio ARMANI’s kindness)
The original house of the palace, dating back to the mid -19th century, was a private residence until 1912, many years after seeing various brands of 2000 square -meter space houses before being purchased and renovated by Armani. Yesterday evening, the guest passed the impressive original marble stairs (a mixture of marble reminiscent of Palazzo in Venice) and led to the upper floor. The transparent plastic chair line ran around the edge of the space).
The luxurious room, which features an impressive gold molding and stango restored under the instructions of Armani, was an environment suitable for the designer S/S 2025Privé collection. Armani’s typical independence and ease of ease. Refer to many Privé’s “biggest hits,” designers said that they were repeatedly inspired by Japanese kimonos and Obbert, nodding of fabrics, and traveling from east to west. Polynesia, North Africa, China, India’s colors and silhouettes. He chose the collection title “Lumierès”.
(Image credit: Giorgio ARMANI’s kindness)
The anniversary comes with many other milestones on the label in 2025. Following the 90th birthday celebration last year’s designer, it includes a high -watage show in New York. In particular, Giorgio Armani, a label who started the designer’s empire, is 50 years old, Armani/Silo for 10 years, an exhibition space designed by Milan’s Tada bone, 15 years Armani/Casa, and 15 years later. It is also a year. Opening of the first Armani Hotel.
There are definitely more milestones. Designers have long avoided retirement proposals. Armani ran a victory lap at the end of the show, with a model wearing one of his glittering crystal works. “I (I will definitely explain these (for the past 20 years) of Armani) -I will definitely explain Armani that everyone knows. Auto couture is fashion when it becomes art,” he concludes. Ta. “Creation is the reason for my existence.”
Follow the news of Haute Couture Week S/S 2025.
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