Tyree highlighted the Australian Open’s long-standing media rights agreement with Sony Pictures Networks India (SPNI) and technology partnership with Infosys as key elements of the India-centric strategy.
He also said India has the highest number of viewers for the Australian Open on YouTube, regardless of region or country. Tennis is among the top three sports on YouTube worldwide, he added.
“We have a long-term partnership with Sony from a broadcast perspective. For the past six years, we have a partnership with Infosys, which is also our technology partner,” he said.
Tiley pointed out that the partnership with Sony Sports has been fruitful, especially over the past decade, with strong viewer engagement especially in matches featuring Indian players. Live viewership of Australian Open tennis matches on Sony Sports Network rose from 9.8 million to 17.6 million, the highest annual average in the post-COVID-19 period, according to Broadcast Audience Research Council data. It reflects a growth rate of 15.74%. Rajesh Kaur said: “Tennis has enjoyed a long-standing premium audience and we are at the forefront of Grand Slam viewership growth through our program of multi-channel television broadcasts, local language commentary and customized studio shows. “I’ve been on the front lines,” he said. , oversees SPNI’s sports and distribution operations. Kaul added that the Australian Open consistently ranks as one of the most-watched Grand Slams and attracts brands looking to engage with high-net-worth tennis enthusiasts.
Tiley highlighted that the India-Australia cricket rivalry has potential for cooperation across sports, given the strong similarities and mutual respect between tennis and cricket. While tennis has a global presence, cricket remains the most popular sport in India and ranks among the top sports in Australia.
