Snapchat reached 453 million active users a day in the fourth quarter of 2024, an increase of 9 % year -on -year.
Social media companies reported from $ 1.36 billion in the previous year to $ 1.55 billion. Advertising revenue accounted for $ 1.41 billion of its revenue, an increase of 10 % year -on -year. Net income was $ 9 million after $ 248 million in net loss of the previous year.
SNAP improves the adjusted EBITDA $ 117 million, reduces $ 78 million in stock -based compensation and relevant costs, influences on $ 27 million in net investment, and non -repetitive items. I thought it was due to some factors, such as improvement of. Business reorganization costs that occurred the previous year.
SNAP has added that the influencer has increased the number of creators to post content to Snapchat in the fourth quarter of the SNAP STAR program, which makes money from content on the platform. However, the number of active users in North America remains 100 million for a while, and has grown from the “rest of the world in the world” segments that do not include Europe.
CEO’s Evan SpieGel said that Snapchat had benefited from Tiktok’s short closure and his future uncertainty.
“Some of the changes in tiktoks were a kind of incomplete experiment, so we decided to draw a lot of conclusions from some of the engagement lifts we saw when the app darkened for a short period of time. I think the overall environment of the uncertainty is making a profit to our business and diversifying. I think the same applies to creators who really think about how to build the most diverse engagement with the fans on various platforms. The highest priority is to ensure that advertisers and creators are supported during this uncertainty, “he said.
Other than the revenue generated by advertisements, the company’s other revenue categories consist of Snapchat+subscription revenue, increased 131 % year -on -year in 2024, and the annual revenue operating rate exceeded $ 500 million.
In the first quarter of 2025, Snapchat expects to reach 459 million active users every day. The company expects the first quarter revenue to be between $ 1,325 million and $ 1.36 billion. However, the adjusted profits of SNAP in the first quarter are expected to be lower than the analyst expectations from $ 40 to $ 75 million.
Opening costs are expected to increase in the range of 11 % to 12 % from the previous year due to employment, legal related expenses, and “seasonal shifts of marketing costs compared to the previous year”. The company also donated $ 5 million to Wildfire Reliefef and may invest more.
“If you look in 2025, you will be productive to expand your business in consideration of the basic improvements you went to the advertising platform, Go to Market Initiative, especially the SMB segment (focused on the momentum). There is an additional opportunity to invest in a profit letter. “Our investment plan in 2025 reflects this optimism and reflects a strong commitment that will further make more economic progress toward profitability as we expand its scale.”
In 2025, the company also stated that it would also announce the simplified Snapchat experience focusing on accessibility and ease of use. In 2024, SNAP launched the fifth generation extended reality glasses, SpectacleS. And now, we are planning to “strengthen” tools to simplify the creation of AR and increase the number of eyeglass experiences that can bring expansion reality to everyday life.
“In 2024, we will build a long -term vision for expansion reality, promoting the growth of the community and the depth of the engagement, promoting the growth of the profits of the top line, and promoting the diversification of revenue sources. SPIEGEL has made great progress in the core priority to the core priority. “In the fourth quarter, active advertisers have doubled more than twice. The improvement of the advertising platform improved the advertiser’s performance and increased the profit of 14 % year -on -year. Ta.”
