Last updated:December 15, 2024, 21:19 IST
Anaita Shroff Adajania blends instinct, reality and creativity to create iconic fashion moments, transforming ideas into unforgettable styles for Bollywood and high-concept collaborations.
Anaita Shroff Adajania
One of Bollywood’s most iconic fashion stylists and creative visionaries, Anata Shroff Adajania has left an indelible mark on the industry with her ability to create distinctive looks for diverse characters and settings. Her work, which spans blockbuster movies and high-profile fashion collaborations, reflects her instinctive, reality-inspired approach to style.
Create iconic looks for Bollywood’s biggest movies
When asked about her approach to creating memorable fashion moments in films, Anaita emphasized the importance of trusting your instincts. “When you first read a script or hear a narration, you have an image in your head. My job is to make those dreams and images a reality,” she says. Her process often involves borrowing elements from real life and observing how people dress in everyday situations such as airports, parties, and on the street. This careful observation allows you to create characters that are both relatable and aspirational.
Anaita cites her work on films featuring glamorous characters, such as creating Deepika Padukone’s innovative look in Cocktail. Her combination of instincts and extensive fashion knowledge honed over years of experience in the fashion industry has made her the go-to stylist for both on-screen characters and public appearances.
Trends and personality: a stylist’s balancing act
Trends play an important role in the world of fashion, but Anata is clear about her priorities. We offer styles that make the most of your individuality. My job is to create a style profile for each individual and let their individuality shine through. ” She says that blindly following trends often leads to homogeneity, but her goal is to make each client stand out.
Having worked as a fashion director for many years, Anaita’s role included predicting trends in advance, often drawing inspiration from international and Indian fashion shows. However, her focus has always been on adapting these influences to individual personalities and stories. “Fashion is the cover of a silent book for the world. When you walk into that space, the way you look should say something about you without saying a word,” she says.
Balancing Bollywood and Beyond
Balancing her work in Bollywood with broader fashion consultancy projects is a well-planned challenge for Anata. “I work the old-fashioned way, using a color-coded pen and paper journal to ensure I have time for work, family, and myself,” she explains. As a freelancer, she enjoys having the flexibility to choose projects that excite her. To maintain a balance between intensive working hours and refreshing breaks.
collaboration and creativity
Anaita’s recent collaboration with Chivas on the Alchemy project is a testament to her ability to push creative boundaries. Speaking about this partnership, she revealed how the concept of transformation inspired her vision. “When we first talked, their expectations were probably much more benign. But my instinct was to be disruptive in a very immersive and comprehensive way.”
Paralleling her creative process with the multi-layered craftsmanship of the sea bass blend, Anaita envisioned a gold-themed show that goes beyond visual appeal. “This isn’t just about visible beauty and fashion; it’s about creating an unparalleled energy,” she says, adding that by blending humor, glamor and luxury, the product is as transformative as the product itself. We aim to create a unique experience.
Set at the historic Taramati Baradari, the show featured game-changing fashion while celebrating timeless style. “It was all about turning the chrysalis of an idea into an incredible butterfly,” Anaita says, adding that the freedom to collaborate gave her the power to fully realize her vision.
glam alchemist
As someone who is affectionately known as “The Alchemist of Glam,” Anaita considers this title both a privilege and a responsibility. “When you make someone look good, you make them feel good,” she explains. “When I look confident, I feel like I can conquer the world.” Whether it’s film or high-concept projects like Chivas Alchemy, Anaita uses her work to inspire with her ability to turn ideas into unforgettable style statements. continues to give.
