Many camera companies are now packaging products to meet the needs of creator segments, as many people become a career option that can be used for many people. FUJIFILM is no exception to this shift by acquiring a new XM5 camera from a company that further enhanced this segment. “We focus on the captures of general scenes, still images, and professional grade images. There is also a priority in movies and creative content production.”
With XM5, the company stated that it would focus more on industry amateurs and semi -professional segments. “We are developing a new customer category to expand its presence in the camera market. This is one of our important focus,” WADA told IndianExpress.com.
“In order to support this, we have introduced extended movie functions, simplified editing functions, and advanced scene selection functions. Furthermore, we integrate cutting -edge AI technology, shooting, and more content. Easy and efficient progress is to make the user more dynamic and more dynamic. When it became a pair, we added that the user can capture the image and print it directly. “This is one of the important integration and technology advances we implement.”
WADA stated that FUJIFILM will introduce more such products in 2025 without explaining the details. This year we will start several exciting models. This year, he added that the company has introduced new products, including various additional film simulation modes, to significantly improve their abilities.
INSTAX RANGE is currently heading for a small town
In the popular Instax range, WADA has promised that the company will “release new products consistently” in analog, mobile printers and hybrid segments. “Instax cameras are in completely different segments, but at high ends, some Instax models are similar to the conventional camera of the design and have the same functions as advanced digital cameras. Of course. Certain unique features are specially adjusted to the category, but are very close to high -end variants.
Wada said that the campaign, which started with brand ambassador Cartic Aryans and Criti Sanon, focused on the top eight to nine cities in India. “The reaction from the market was very positive, and I was able to rapidly increase the brand awareness. But in the future, we will start a much larger campaign to expand reach to cities of Tia II and Tier III. By the way, the scope of Instax will be the biggest growth of all the businesses of the company.
GFX Eterna coming for a movie segment
FUJIFILM is a GFX Eterna, which was specially designed for film shooting in the latter half of this year, in a high -end movie segment in a large way. “This camera has a large format sensor and is the first to be the sensor size. This is one of the new products in the lineup,” says Wada. FUJIFILM, which has the base of a broad -cast segment with lenses, requires a specific mount, but is also a leader in the cinelene market. With the introduction of GFX Eterna, the company will be able to provide complete solutions. The prototype of the model is introduced, and R & D is turned on.
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Support Indian semiconductor companies
With the movement of India’s semiconductor manufacturing, the company also has the opportunity to provide specialized chemicals that are essential for Fuji fusion manufacturing. “At this stage, we are not targeting a specific segment, but at first it may start to support manufacturers that produce semiconductor production in beta scales. The Indian semiconductor industry is in the early stages, so the first segment. Wada explained that the high -end semiconductor will continue later after the general size.
The company has already supplied Taiwan, UK, the Netherlands, and US manufacturers. Many Indian semiconductor players cooperate with foreign technology partners, so the involvement of Fujifilm here is a seamless and organic progress.
Wada said that FUJIFILM could invest in production here in the near future. “I believe it is a good timing, and it may be really wonderful. Recently, many excellent suppliers can be used in India, but now the whole transport customs clearance has been improved. So we can definitely start making it in India.
Wada stated that Fujifilm India aims to achieve more than 10 % or more every year. “Our company has a very powerful foundation, and the healthcare business is dominating the volume, but from the perspective of Yoi’s growth, the Instax business has grown more than 60 % a year. We are planning to maintain at least 50, which is increasing every year, focusing on radiology. There are also products. FUJIFILM INDIA PVT established in 2007. LTD is a wholly owned subsidiary of FUJIFILM HOLDINGS CORPORATION in Tokyo.
