The path to developing an innovative platform for Go-To-Market (GTM) strategies began with a personal frustration for OpenFunnel co-founders Fenil Souchak and Aditya Lahiri. While developing and overseeing a GTM plan for their product, they realized the inefficiencies of traditional sales techniques.
Outreach strategies like email blasts and generic LinkedIn messages have become noisy, impersonal, and generally useless, while sales teams are being held back by platforms with strict protocols and steep learning curves. Ta. This challenge was an opportunity for them.
Souchak and Lahiri bring a wealth of experience to OpenFunnel. Mr. Suchak, a BITS Pilani alumnus with a double major in Computer Science and Economics, played a pivotal role in extending Oracle’s Autonomous Database to major cloud platforms such as AWS, Azure, and Google Cloud. Ta. This initiative not only drove adoption among 200,000 users, but also contributed to a 20% increase in Oracle’s stock price.
Looking back on his path to date, Mr. Suchak said, “I’ve done things that didn’t scale, but I have experience of scaling up when I get traction.”
Meanwhile, Lahiri’s career has been marked by a deep commitment to impactful AI solutions. AppFolio saves over $500,000 annually by developing a vertical AI agent to streamline leasing operations. His academic research on Explainable AI, conducted in collaboration with Stanford University and IBM Research, laid the foundation for OpenFunnel’s transparent and effective AI system.
“At OpenFunnel, we use personalized AI agents that operate on real-time, high-purpose signals from across the internet to help our customers maintain a steady flow of leads,” he explained.
Address inefficiencies in the B2B SaaS ecosystem
The foundation of a B2B SaaS ecosystem consists of solutions that enable businesses to scale and grow efficiently. However, many obstacles stand in the way of bringing such technology to market. Prospects are often skeptical of sales techniques that require solutions that can quickly and efficiently address their needs. Companies must demonstrate value and reliability before establishing trust and acceptance. Suchak and Lahiri were driven to create a solution by this paradox: achieving traction for a company requires effective prospecting and personalized assistance. However, doing this efficiently has always been a challenge.
OpenFunnel was created to directly address these issues. The platform provides enterprises with a suite of AI-powered GTM agents. At its core is hyper-personalization, shifting the focus from general outreach and static databases to intelligent, real-time prospecting. With this, OpenFunnel helps businesses discover and interact with potential leads.
Highlighting the inefficiencies he observed, Suchak said, “There are significant inefficiencies in the way companies target growth markets and expand their footprint. Assistive AI agents reduce reliance on extended sales teams while optimizing outreach efforts.”
How OpenFunnel works
OpenFunnel’s GTM agents work in harmony to streamline outreach efforts and help businesses eliminate spray-and-pray approaches and focus on meaningful interactions with receptive prospects. OpenFunnel is redefining how B2B SaaS companies approach sales by introducing hyper-personalization at the prospecting stage.
“Advances in AI are revolutionizing the way software is built and used. Our AI agents map real-time insights from vast amounts of internet data to deliver impactful results, helping businesses solve complex It allows them to focus on growth instead of working with software systems,” Lahiri added.
OpenFunnel has been extremely popular since its debut. With 30 users from the US, Europe, and India, the platform generated $100,000 in annual recurring revenue in just eight weeks. By using AI agents to evaluate real-time signals from the internet, OpenFunnel ensures that your outreach efforts are not only timely, but critical and successful.
The strategy used by OpenFunnel is especially pertinent given how rapidly AI is evolving today. GTM initiatives are often inefficient because traditional static databases are not adaptable. OpenFunnel keeps our clients competitive by providing highly personalized outreach and real-time context. Companies can now attract potential customers with persuasive and customized messages, rather than relying on generic techniques.
Build the future of a smarter GTM strategy
Suchak and Lahiri’s vision goes beyond solving immediate problems. We are inspired by companies that have succeeded with precision-focused GTM strategies, and aim to bring that same success to our customers. OpenFunnel’s AI-driven solutions are designed to support this effort while ensuring thoughtful engagement to drive business growth.
OpenFunnel’s promise has gone unnoticed. A group of prominent investors, including Transpose Platform, Y Combinator, NYX Ventures, and Decacorn Capital, contributed $1.3 million to the company’s seed round. This funding will allow the co-founders to expand their vision, improve their platform, and continue helping companies create more intelligent and effective sales processes.
“AI agents can now bring hyper-personalization to B2B SaaS, removing the need for one-size-fits-all software,” Suchak concluded. “There are significant inefficiencies in the way companies target growth markets and scale their outreach efforts. Most require large marketing and sales teams, while leveraging human-assisted AI agents These agents have deep knowledge of your company’s products and target customers, and can decide exactly when, where, and how to conduct your outreach. , human capital costs for large companies are significantly reduced, and Sam Altman’s vision is coming closer to reality.”
