Paramount global logoMedia Giant Paramount Global and Nielsen have signed a new transaction that provides survey and analysis services on the entire CBS parent company platform, and ends long -term dispute.
The several -year contracts are effective immediately, including streaming of paramount nationwide and local broadcasts, cable networks, and PLAMOUNT+and PLUTO TV.
Paramount licenses new Nielsen services as part of the contract, such as advanced audience and advertising -supported streaming platform evaluation, and supports advertising, programming and licensed strategies.
“I’m excited to be able to resume partnerships with Paramount,” Nielsen CEO’s Curtic Lao added that the contract would be “Nielsen, Paramount, and all joint advertising partners.”
Last year, media companies ended their partnership with Nielsen, and according to various reports, they decided not to renew their expired contract on September 30.
According to the report, the company had been discussing updated for several months, but could not agree to the price setting. Temporarily, Paramount used Videoamp, another measurement company, a rival of Nielsen.
“This is not a really affordable price. That is to gain the value we pay,” said the Paramount Global joint CEO George Cheek in the company’s last revenue call in November. 。 “… I don’t want to make a specific network Nielsen fee larger than the advertising profit that the network actually generates.”
Music’s Grammy Awards was broadcast live on CBS on Sunday, and the average viewer of Golden Globes of CBS, Paramount+, and CBS applications was 10.1 million in January.
