new york
CNN
–
Save the Music, a non -profit foundation that has become popular on cable television from the late 1990s to the 2000s, will be indie.
The Foundation has announced on Wednesday that Paramount Global has finished financial support for nearly 30 years of programs that promote music education at public schools. As a result, Save the Music has launched a $ 10 million donation fund to maintain a completely independent non -profit organization.
This change shows the end of the era of the former VH1 Executive in 1997 and became the main organization of the programming slate of cable networks. It has been a high -rated concert rated by television ads led by A -list singers, including Celine Dion and MARIAH CAREY, such as “VH1 Divas Live”.
PARAMOUNT’s decision on raising NIX is a financially dangerous time for the famous Media Konglomarit. Last year, the company has released 15 % of US staff and reduced the value of cable TV networks by $ 6 billion as part of an effort to eliminate $ 500 million at annual costs. In addition, it is in the midst of $ 8.4 billion with Skydance Media.
Considering all of them, the paramount decision to end the relationship with the Foundation was for “obvious reasons”, and Save The Executive Director Halry Donahue told CNN. He said that the media company had made the last six -digit donation to the donation.
“Save the Music was founded nearly 30 years ago, but since then, more than 2,800 schools have helped to be academically and creative through the rich power of music. I did, “said Paramount’s Spokesman in a statement. “I am honored to have been part of this important mission from the beginning. I am looking forward to the next chapter that Save the Music will continue to prosper.”
Donahue stated that since 2019, Save The Music has been “included in cards” since Save The Music deleted VH1 from its name and reduced its dependence on a single source.
Currently, 95 % of the budget is obtained from non -para -mounted source by acquiring donations from Amazon, Tiktok, and Meta. Main record label. A charity such as McKenzie Scott has given the foundation $ 2 million. Currently, nearly $ 4 million of the $ 10 million donation is funded.
He also said that since 2019, we have begun to fine -tune the funding and promotion of music education. Under Paramount (previous Viacom), Save the Music utilized the popularity and audience rating that VH1 had.
The Foundation says, “When artists and celebrities are getting off the instruments at school, they travel all over the country. They have a school rally, just as I call the” classic opa moment “. There will be a star there, “said Donahu. “They pull a large seat from the large instrument on the stage, everyone gets hooked. We will not do it anymore.”
Instead of focusing on the moment of TV, music is embedded in the community and school. Some of them are victims of reducing art and music programs.
Of course, famous musicians will continue to be part of the mission with the “Artist Ambassador” that appeared in schools, including Ed Shielan and Charlie Psu.
“The purpose and the mission were always the same, that is, I think all the students and all schools should make music as part of education,” said Donahu. “The current way is very different.”
