Nielsen and Paramount have solved a monthly contract dispute.
The two companies have signed a new multi -year contract that provides many evaluation and analysis services in the paramount global linear network and streaming portfolio as a whole. The two companies have been in conflict since October, when the previous contract was expired.
“We are excited to be able to resume partnerships with paramounts because the leader leaders continue to build one of the most powerful brands in entertainment,” said Nielsen’s CEO Karthik Rao. I mentioned. “Our trusted data indicates how PARAMOUNT’s content and advertising strategy are prosperous over all the platforms due to all ages and demonstrations. PARAMOUNT has continued to evolve into next -generation media companies. Therefore, we play an important role and we are proud that this contract will win for everyone.
George Cheeks of Paramount Co-CEO has been added. “Paramount and Nielsen are working to deal with the future of multi -platforms on TV for the benefit of all stakeholders. Karthik and his team continue to fill the market needs on all platforms. We are very happy to build a new future in Nielsen to build a new future, which is reported today, to strengthen and strengthen the transactions with the many years. It’s just one of the successes I’m looking forward to.
As part of New Deal, Paramount licensed some new services from Nielsen, including recently recognized “big data +panel” measurement, advertising -supported streaming platform evaluation, and the expansion of 100 % covered home evaluation. I did. The United States (from about two -thirds of the previous country).
Nielsen has been collecting and reporting data on paramount television and streaming outlets, including CBS, Paramount+, Pluto TV, and many cable networks. However, Paramount stopped using Nielsen Data on October 1, 2024, when the previous contract expired (the company used Rival Ratings Provider Videoamp data for press releases and other reports). 。
Nielsen’s New Deal announcement includes a huge viewer of NFL’s AFC championship game (57.7 million viewers) on CBS, continuous success of trackers on the network, breakout of landman in paramount+. , Recent milestones of paramounts.
