Anyone who missed last week’s tonight’s season premiere with John Oliver on Sunday will no longer have to wait until the end of the week to watch it on YouTube.
HBO overturned last season’s policy of refraining from sharing the main segment of its late-night show on YouTube. Rather than posting on Monday, HBO posted its main segment on Thursday. At the time, an HBO spokesperson told a Hollywood reporter that the aim was to boost audiences of sibling streamer Max. For main story and promotional exposure. We are now slowing its availability and hope that those fans will choose to watch the entire show at Max. ”
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This decision didn’t work with Oliver, who I wrote on social media. now. I hope they change their minds. ”
They did: As Latenighter first pointed out, HBO posted major segments for Sunday. At the time of publication, the video had 2.4 million views (YouTube counts people watching at least 30 seconds of video).
Sources say the delay in posting last season’s show on YouTube had no significant impact on viewing the show on Max. HBO then decided to go back to the previous pattern Oliver preferred.
