Google celebrated the holiday season with an “ugly sweater” contest for employees, and CEO Sundar Pichai joined in on the festivities. On Christmas Day, Pichai shared photos from the event on Instagram, revealing that the contest was held the week before. The sweater he chose was decorated with a cricket bat, a ball and a Christmas tree, and its Indian-inspired design caused waves of praise online.
Ugly Christmas sweaters have become a cherished part of our holiday tradition, dating back to the 1950s when festive knitwear first gained popularity. By the 1980s, designs became more luxurious, and by the early 2000s, these “ugly sweaters” had become an ironic fashion trend, especially among millennials.
Sundar Pichai’s entry
While sharing highlights of Google’s competition, Pichai revealed that the judging was done by Gemini, Google’s AI assistant. Employees, including senior executives, wore vibrant and creative holiday-themed knitwear featuring iconic Christmas motifs.
Pichai’s sweater stood out with its understated yet meaningful design. The black background featured cricket-themed decorations, including cricket balls and bats intertwined with a Christmas tree. The sweater’s connection to cricket, a deeply cherished sport in India, resonated with many of Pichai’s supporters.
The Chennai-born CEO had previously spoken about his passion for cricket and revealed that during his childhood he admired Sachin Tendulkar and even wanted to become a cricketer.
His Instagram post received comments praising his choice. One user wrote: “Cricket sweater looks amazing.” Another said: “I love the cricket sweater.”
Although Pichai’s entrance was relatively subdued compared to the colorful and elaborate costumes of his colleagues, the event showcased the creativity and festive spirit of Google employees. The competition, in which Gemini served as an AI judge, was another example of Google integrating technology into its workplace culture.
In addition to celebrating the holiday season, Pichai has also led a year-long effort to improve Google’s efficiency. The company recently streamlined its operations, including cutting management and vice president positions by 10%, as part of a broader effort to simplify its structure.