CNN International Commercial Exec discusses the launch of streaming channels that supports advertising, and states that “reliable, verified and accurate reports” are more important than ever.
Dubai: At the end of last year, Warner Brothers Discovery expanded his partnership with E & Media and Evision, an entertainment category.
Users provide seven new channels, including Fatafeat, Discovery Channel, TLC, HGTV, Food Network, Investation Discovery, and Discovery families.
In addition, two new free advertising support streaming televisions, channels on Evision’s streaming platforms, Starz ON: CNN Fast, already available CNN Fast, and Kids Fast Channel, which will be released in late 2025.
“This partnership emphasizes the common commitment of providing diverse and high -quality content to local viewers to local audiences,” said Humphrey Black, vice president of CNN International Commercial.
CNN Fast has a short form video that covers the main news events, business, entertainment, sports, technology, travel and environmental international stories. It was first released in Europe in 2023, followed by Canada and New Zealand.
These countries are “the place where the main high -speed channel platforms are building the audience”, and “these platforms are currently being trolled in MENA (Middle East and North Africa), and the growth of high -speed channels is natural. Continue, “Black said.
“Because there is a younger population in the area that is really involved in video content, it is a natural fit, and this simple form will provide information and continue to involve it,” he added. Ta.
The second high -speed channel is dedicated to children’s content and introduces the classic of Warner Brothers Discovery content library.
Black describes the reasons behind a high -speed channel for children:
“With that in mind, we want to contact the children through the most beloved characters and enjoy them.”
In addition, he added that the viewing of the cross -platform is growing. In other words, viewers use multiple devices to access and access them.
Children in the MENA region owned at least one device, and he added that the discovery of Warner Brothers is “I meet young viewers anywhere and are involved with various platforms and devices.” 。
In recent years, the streaming platform, which gained popularity during the COVID-19 pandemic, has increased the subscription rate. At the moment of a full circle, some people have introduced advertisements to low -priced subscriptions reminiscent of the conventional TV era.
This has created a high -speed channel along with a huge number of platforms that the user may need to subscribe to.
Black explained as follows: “The first streamer focuses on the business model subscriber, but we see the services that support advertisements return to the advantage. Content that can be used by even a wide variety of potential customers. “
Between 2022 and 2023, the number of high -speed channels increased by 81 %, according to whipped media white paper in the United States alone.
Last year, some broadcast stations, including Desippilay TV and Dazn Group’s DAZN Combat in Media Konglomarit Viacom18 last year, introduced high -speed channels. Both can be used at Starz ON.
In general, high -speed platforms tend to characterize lifestyle and entertainment content, but “Due to powerful intake among viewers,” the news channel for propositions has appeared more and more. “Said Black.
The launch of two high -speed channels by Warner Brothers Discovery is part of the strategy that continues to digitize content and reaches people with the most used platform.
In addition to the news report, Black said that CNN’s “brand promise” is to “use it on selected devices or platforms.”
He emphasized the importance of “reliable, verified and accurate reports” at the time of the decrease in regulations and the increase in the content generated by deep breathing, the content generated by AI, and the incorrect information.
Black was added as follows: “Focusing on persuasive format, experience videos and innovative products is the center of CNN’s digital change, and production in accordance with changes in consumer media habits and changes in news. , Reflections to adapt to the monetary.
