It unveiled Amazon Parafarmacia & Beauty in the city centre of Milan, Italy’s first physical retailer, expanding its online beauty and personal care products across Europe. With an enhanced selection that will gradually become available throughout the year in online stores in Germany, France, Italy, Spain and the UK, customers will have access to an even wider range of beauty products to meet the tastes and needs of a diverse range of customers.
Amazon Parafarmacia & Beauty Store will be officially released tomorrow on February 12th. Eucerin, La Roche Posai, Vichy, Avène, Bionic, Rilasil, Cerave Additionally, you will benefit from recommendations through advanced technical tools and in-store advice, and purchase over-the-counter and para-pharmaceuticals.
“We are excited to announce the opening of Amazon Parafarmacia & Beauty in Milan. Milan will further enhance and innovate your shopping experience, featuring a carefully selected selection of beauty and personal care products. Take your customers a step closer , delivering innovative experiences and combining cutting-edge technology with expert advice. “Giorgio Busnelli, vice president of consumer goods at Amazon Europe, said, “Thanks to this opening, Germany, France, and more. It can be expanded to a wide range of Amazon stores in Italy, Spain and the UK. This year’s expanded selection is dedicated to meeting the diverse needs of our customers, both in physical stores in Milan and online in Europe. It reflects the
Amazon Parafarmacia & Beauty offers two different areas to suit the needs of our customers.
Main Gallery: The central hub of the store features a wide selection of beauty, personal care and dermatologically recommended products from trusted brands. “Place & Learn Stations” features an interactive digital display that allows customers to learn more about their products. These screens play educational videos about the selected items when placed in the specified tray. This video provides details regarding materials, usage, or other product-related information. Organized shelf displays and electronic shelf labels make it easy for customers to explore a wide range of brands, products and categories. Derma-Bar: An experience area where customers can receive free digital skin analysis using technical features and product recommendations from beauty experts. Using digital tools, customers get a comprehensive report on skin type and condition by analyzing their skin at one of three digital skin analysis stations. Beauty experts then provide product recommendations based on the results. The Derma-Bar also features a try-on station for sampling products.
Amazon Parafarmacia & Beauty is located in the 4-year-old Piazzale Cadorna in Milan, away from major city attractions and transit options. The store is open from 8am to 7pm Monday through Friday, and from 9am to 7pm Saturday and Sunday.
The store also has counters and over-the-counter areas with on-site pharmacists in place, allowing customers to purchase non-prescription, over-the-counter medications, while pharmacists provide expert information and guidance on available products. .
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