Google’s annual ‘Year of Search’ report reveals the top search trends that defined India in 2024. From entertainment and sports to political events and health issues, the data highlights the diverse interests that captured the nation’s attention throughout the year.
Entertainment trends lead the way
In the entertainment category, the most searched movie in 2024 was ‘Street 2’ followed by films like ‘Hanuman’ and ‘Kalki’. Movies such as “12th Fail” and “Laapataa Ladies” also focused on social themes that resonated with viewers and generated significant search interest.
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In the television space, shows like Heeramandi and Mirzapur dominated the search charts. Meanwhile, international content has also grown in popularity, with Indian viewers flocking to Korean dramas such as The Last of Us, Queen of Tears and Marry Me.
In music, indie songs such as Nadaaniyan and Husn emerged as popular songs, while nostalgic Bollywood tracks such as Yetune kya kiya continued to captivate listeners.
Memes and workplace humor gain attention
Memes continued to be a major part of India’s digital conversation in 2024. The “Blue Grinch Knee Surgery” meme has achieved viral status, along with lighter memes like “Hamster Meme” and “So Low-key, So Mindful.” Workplace humor is also gaining traction, with searches for “Gen Z boss” and “Gen Z exit email” highlighting the evolving professional landscape.
The relationship-related meme “Orange Peel Theory” has sparked widespread discussion and has become one of the most searched topics of the year. Additionally, the Throning Dating trend has caught the attention of those interested in modern relationship dynamics.
Political engagement and public awareness
Political engagement remained high in 2024, especially during the Sabah elections. The top trending “how to” search was “how to vote in Congress,” with many looking for guidance on participating in the democratic process.
Air quality and health are also major concerns, with searches for “AQI near me” and “excessive heat” reflecting the public’s concern for the environment and personal well-being. The global Palestine conflict has led to an increase in searches for “Focus on Rafah” which indicates India’s involvement in international affairs.
Sports enthusiasm remains strong
Cricket has once again become a big draw for sports fans. Matches between India, England and Bangladesh topped the list of matches to watch, while other leagues such as Pro Kabaddi League and Indian Super League also grabbed attention. Athletes like Vinesh Phogat, Hardik Pandya and Shashank Singh have emerged as the top trending personalities in the sports category.
travel and culinary trends
Travel searches for 2024 showed increased interest in international destinations like Bali and Azerbaijan, while domestic travelers preferred destinations like Manali and Jaipur. Culinary searches were diverse, with some exploring both traditional Indian dishes such as mango pickle and ugadi pachadi, as well as international trends such as porn star martini and flat white.
