Chapel Roan may be a celebrity in 2024, but her breakout moment isn’t over yet. The pop sensation is kicking off the new year with her streaming TV debut in a new Hulu documentary series produced with beauty retailer Sephora.
The three-episode series, directed by Tin Poo and called “Faces of Music,” will premiere on Jan. 22 and will feature Roan, R&B singer Victoria Monet and Latin music star Becky G. Each episode has a “ready to go” style. , the singers perform glamorous routines while talking about inspiration for their beauty looks and other topics.
Zena Arnold, Sephora US chief marketing officer, said the premiere will be Sephora’s first series on Hulu after the beauty retailer found success with advertising on the streaming platform.
“This is a different way of connecting, less about advertising and instant buy-in, and more about making sure people understand what we stand for and the cultural relevance we have,” Arnold said. spoke.
Sephora worked with Hulu, production company Imagine Documentaries, and entertainment studio Digitas Pictures, a subsidiary of marketing company Digitas, to produce the show. This is one of the first projects to emerge from Sephora’s first-year Marketing Partnerships team, which was created to find new and unique content formats and partnership opportunities outside of aesthetics such as music and sports. .
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