It started with leggings.
For most businesses, that may sound incomprehensible. But for Kylie Jenner’s Key, it was a kick-off of a brand new way of thinking about how we dress: Khy Wardrobe, or a curated collection for your most pressing closet needs.
“We wanted to get back our sold-out leggings, so it makes sense to build a collection that takes essential wardrobe staples to a new, higher level while relaunching the iconic Khy Basic. “Jenner tells Nylon about his new collection. now. “Our goal was to create a collection that redefines everyday dressing with versatile, easy and trendy pieces.”
The launch of the wardrobe shows Jenner’s vision for a brand that has focused on new steps in the business and limited drops so far. Now the Key Girl is equipped with pieces that can be returned over and over again. “When I came up with the idea for Khy Wardrobe, I wanted to include a piece that always arrives whenever something simple, but always arrives whenever I want to look stylish,” Jenner said. Masu. “The perfect white button-down or leather jacket can tie my clothes together in seconds. A large fur coat is visible by itself. We are more refined with strong seams and refined tailoring. By rethinking the basics of everyday life with design elements, I wanted to put a key spin on my ultimate capsule wardrobe.”
The collection’s outstanding pieces include a faux fur coat that Jenner says she is obsessed with. “They’re an easy way to instantly lift any outfit,” she says. “Quality is a very important aspect, and our fake fur is heavyweight and multidimensional, giving it a very luxurious weight and warmth.”
When creating the collection, Jenner focused on versatility. See: Button-down and blazer made in both fitted and oversized variations. The decision came down to the frequent flip-floping atmosphere, she says. “It all depends on how I feel about the day,” she says. “When I put my clothes together, it’s often a mix of both silhouettes.”
What is her reliable style equation these days? It reaches into the closet and grabs a few pieces from her wardrobe collection and she goes. “Now I love pairing a faux leather micro mini with an oversized button down and throwing a faux leather double-breasted coat or faux fur over the top.”
