Aditya Birla Fashion and Retail Ltd. (ABFRL)’s W for Women is making waves as the only Indian wear brand of its size to launch its Spring/Summer 2025 collection at the mega event of New York Fashion Week (NYFW) 2025. I’ll probably call you. . Endorsed by Bollywood superstar Anushka Sharma, the renowned Indian wear label will be featured in an exclusive ‘Made in India’ segment, a testament to modern India’s burgeoning fashion story.
On February 6, 2025, “W” presents a captivating runway show to the global fashion fraternity at the iconic Sony Hall in Manhattan. Featuring models who are truly Indian at heart and showcasing distinctive designs that reflect the global-minded modern woman, the show celebrates India’s rich fashion heritage fused with contemporary aesthetics and silhouettes. It promises to be a vibrant celebration.
Commenting on the association, Mr. Anant Daga, Chief Executive Officer, TCNS, Aditya Birla Fashion and Retail said, Fashion Week 2025. This showcase is a testament to W’s commitment to blending India’s rich culture with contemporary fashion and making it relevant on a global stage. Our participation in New York Fashion Week underscores our belief in the strength and appeal of Indian fashion, and we are excited to bring our unique perspective to a global audience. Masu. ”
The collection has been meticulously curated to celebrate the multifaceted nature of Indian fashion and appeal to a diverse audience. From the timeless charm of traditional craftsmanship to the avant-garde charm of experimental fusion wear to the luxurious glamor of Indian wedding attire, the ‘W’ collection caters to every sartorial taste. Each capsule within the collection tells a unique story, fusing traditional elements with contemporary sensibilities to resonate with a wide range of styles and occasions.
The debut of W’s at New York Fashion Week was more than just a milestone for the brand, it highlighted the global resonance of Indian fashion. Bridging the gap between tradition and modernity, W for Women is redefining ethnic wear and positioning itself as a pioneer of modern Indian fashion on the international stage.
