2024 was a frenetic year for Indian fashion. As ever, there was eclecticism, experimentation, runway shows across the country, brand debuts, and a talented new avant-garde that reinvigorated what style means today. Parallel to the kaleidoscopic trends, elaborate, micro-themes have emerged that effortlessly fit the era, the ‘core and aesthetic’. Clickbait has become currency as we live chronically virtual lives, as brat summer, ultra-low-key, stealth wealth, mob wife aesthetics, and cottagecore reinforce our digital ubiquity. I did. On the pop culture front, from Ryan Gosling singing “I’m Just Ken” in a crystal-encrusted fuchsia suit at the Oscars to Ananya Panday’s Call Me Ba character Bella There was a lot of action until he gave a lesson on #BehenCode. Gen Z style.
As the year draws to a close, Vogue India collaborates with AJIO to tell 2024 fashion stories that drive four trends for next year: Urban Craft, Sports Glam, Code Nostalgia and Modern Bohemian.
Essentially a trickle-up form of fashion, urban craft was first discovered on the streets and among small communities before hitting the runways, social media, and smart screens. It represents a seamless interplay between classic and contemporary styles, where Indian craftsmanship finds new expression in urban and western attire.
Call it sports style, luxurious athleisure, or a glamorous iteration of athleisure. Sports Glam presents a sporty silhouette with a glitter-friendly finish. This fashion field allows you to embrace your athletic side while bringing your own style A-game from the court to the club.
From the Y2K revival of belly button-baring tank tops and cargo pants to the ’90s renaissance of slip dresses, bomber jackets, and flannel shirts, Code Nostalgia continues to establish itself as a firm favorite. Whether it’s the urge to lean on the familiarity of the past or the opportunity to reinvent the future, this new-age retro revival will be even more evolved in 2025.
Finally, in the new year, Bohemian gets a contemporary reboot with Modern Bohemian. It’s an evolving blend of the careless influences of traditional bohemian style and the clean lines and minimalism of contemporary wear.
Want to know how these painted a fashionable image for 2024 and how it will develop in the coming months? Watch this space where Vogue editors reflect on their thoughts on trends Please pay attention.
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