Thorn, a UFC partner since 2019, is the official UFC sports performance nutrition partner and the official partner of the UFC Performance Institute, the world’s leading combat sports performance training, research, rehabilitation and nutrition center, Mexico City It is located in Las Vegas. , and Shanghai. UFC has NSF certification for sports products to supplement plans created by UFC registered dietitians and coaches created by UFC Registered Dietitians and coaches to train their training under the guidance of the UFC Performance Institute Continuing the lines.
As part of the update, Thorn will also become the premier partner of UFC’s anti-doping program. It is widely recognized as a gold standard anti-doping program in professional sports. Thorn has played a pivotal role in the success of the program by providing high-quality, non-contaminating supplements to UFC athletes. Since UFC began offering athletes NSF certification for sports products in 2019, they have failed from contaminants with athletes using Sport Supplements’ NSF certification line There were no drug testing incidents. To highlight the importance of clean competition, Thorn helps UFC athletes celebrate the “clean test milestone” of branded content distributed across UFC social media platforms throughout the year
“The UFC Performance Institute team is excited to renew and extend the partnership with Thorn,” said Dr. Duncan French, Senior Vice President of the UFC Performance Institute. “The deployment and distribution of Thorne products is global, from supporting athletes at UFC events to promoting better health and well-being after competition to providing key supplements, vitamins and nutrients that optimize training responses. Touches every part of the operation. Thorne is perfectly in line with our philosophy and represents “best in class” when it comes to providing performance solutions that impact athlete success. ”
“We are taking our UFC partnership to the next level this year. “As Thorn continues to expand, the opportunity to provide UFC athletes with the best sports performance supplements and resources is now available. , a really important part of why we partner with UFC. Fans will be looking at more over the next year with UFC X, a completely immersive two-day fan experience for the organization. We can hope to hear more and learn more about Thorne.”
“We are pleased to announce that we are committed to providing a range of services to our customers,” said Jeff Nowitzky, Senior Vice President of UFC Anti-Doping Compliance. “In addition, Thorn has played a major role in helping UFC athletes celebrate regularly and achieve the ‘clean test milestones’ that have become a common element of anti-doping programs. UFC athletes want the world to know about the considerable effort they have presented to prove they are clean athletes, and the safety and efficacy of Thorn supplements is essential to the process. ”
Brand Promotions and Qualifications
As the official marketing partner of UFC and UFC Performance Institute, Thorne Branding will be integrated into a variety of major UFC assets. Most notably, Thorn is highlighted with the “Locker Room Cam” broadcast feature during the main card per UFC salary, in front of over 700 million fans in over 170 countries, and an estimated 900 million It provides meaningful visibility to Thorn before 75 million households. Receive UFC broadcasts.
UFC and Thorne will also cooperate with original content distributed through UFC’s popular digital and social channels, reaching over 290 million users worldwide. Thorne will continue to be featured as a presentation partner for some segments of “Embedded,” in UFC’s All-Access Video Content Series, featuring top UFC athletes. The agreement also provides for the annual Brand Ambassador Program, which enables partnerships through appearances, content and creative campaigns with well-known UFC athletes.
