Lachie Pior and Lucas Durante, co-founders of Veritas Digital and Scale Smart, leverage artificial intelligence to help businesses and individuals build profitable online ventures. Their AI-driven strategies have generated over $325 million in revenue and enable entrepreneurs to efficiently scale their businesses.
— Australian entrepreneurs Lachy Pior and Lucas Durante are transforming the digital marketing landscape by leveraging artificial intelligence to help businesses and individuals build profitable online ventures. As co-founders of Veritas Digital and Scale Smart, their AI-driven strategies have contributed to over $325 million in verified revenue for their clients over the past seven years.
Veritas Digital, the flagship agency for both companies, has established itself as a leader in AI-powered marketing, working with established brands such as F45 Training, Hockingstuart and Mortgage Choice. Their latest initiative, Scale Smart, focuses on equipping aspiring entrepreneurs with the skills to launch an online business, with an emphasis on outsourcing and automation.
“I struggled for years to make money online,” Piol said. “It wasn’t until we shifted our focus to learning high-value digital skills that we started to see results. That experience formed the basis of what we teach today.”
Over the past 18 months, Scale Smart has helped more than 678 students establish online businesses, providing them with one-on-one coaching and access to resources that streamline their operations through AI. Many of these students have transitioned from traditional employment to full-time entrepreneurship.
Lucas Durante reflected on his journey and highlighted the personal motivation behind their work. “I was under pressure to follow the traditional path of going to college, getting a job, and playing it safe. But I wanted something different. . Now we are in a position to help others achieve the same freedom,” Durante said.
One of our Scale Smart students, Alice Santos, says the program helped her grow her online business to $50,000 per month. “I was stuck in a job I didn’t enjoy and had little flexibility. What Rakhi and Lucas taught me changed my life. I now travel and work on my own terms. I gained freedom,” Santos said.
Veritas Digital continues to expand, offering services that increase brand awareness, generate leads, and drive online sales. The agency’s success has been driven by the application of AI to digital marketing, allowing clients to scale their operations efficiently.
Scale Smart, on the other hand, acts as the education arm of the business, focusing on practical and repeatable strategies that align with the Veritas Digital methodology. This platform provides a clear path to enter the online business realm, even for individuals with limited experience.
Pior and Durante see significant growth potential as AI adoption accelerates across industries. “We are committed to helping more people succeed in the digital economy by sharing the knowledge that drove our own success,” Pior said.
The entrepreneurs plan to expand their reach in the coming years, expanding both Veritas Digital and ScaleSmart to provide broader access to AI-powered business models. “Our mission is to provide individuals with the tools and skills they need to achieve financial independence,” Durante added.
For more information about Veritas Digital and Scale Smart, visit veritasdigital.com.au and scalesmartofficial.com.
Contact information:
Name: Lakie Pior
Email: Send email
Organization: Scale up smartly
Address: Suite 42/11 Wilson St, South Yarra VIC 3141
Phone: 03 9498 3170
Website: https://scalesmartofficial.com/
Release ID: 89149821
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