Adidas Gazelle sneakers for sale are drawn in the shop (file image)Turkey is attacking German sports equipment giant Adidas and has been fined more than $15,000 after failing to inform customers that pigskin is included in one of its flagship footwear models. did.
Advertising regulators in the majority of Muslim countries have denounced Adidas for explaining “samba OG” trainers – in recent years models Kendall Jenner and Bella Hadid have shown off – “real leather” As made from, it does not specify that it came from a pig.
The ruling seen by AFP on Thursday said that the use of “advertising and product descriptions, contrary to the religious sensibilities of the majority of society,” must be clearly mentioned.”
Regulators fined the company a Turkish lira of 550,059 ($15,200).
When contacted by AFP, Adidas admitted to “updating” the website’s specifications without commenting on the fine.
“Following a separate notice regarding product descriptions on the Turkey E-COM website, we have updated the material specifications for the product accordingly,” it states in a simple statement.
In 2020, the Turkish religious affairs president ruled that “it is not permitted to produce shoes and clothing with pig skin or pig skin hair.”
“It is accepted by almost all Muslim scholars that pigskin cannot be pure by sunburn or similar processes.”
RBA/burs-hmw/sbk
