Wednesday, December 11, 2024
As global travel continues to recover post-pandemic, the challenges for travelers have become even more acute. From escalating cyber threats to extreme weather events, risks for business and leisure travelers in 2025 highlight the need for strong risk mitigation strategies. Kate Fitzpatrick, security director for EMEA at World Travel Protection, emphasizes that preparedness is key in an increasingly unpredictable world.
World Travel Protection has identified six critical risks facing travelers in 2025 and actionable strategies to effectively move them.
1. Escalating cyber threats
Cybersecurity has become a major concern for travelers as cyber-attacks become increasingly sophisticated and prevalent. In early 2024 alone, phishing attempts and malicious links targeting mobile devices increased nearly three times compared to the previous year. Despite these threats, a staggering 45% of mobile users lack security solutions, leaving them highly vulnerable.
Public Wi-Fi networks and unsecured charging stations are common entry points for cybercriminals. Dominic Steptoe from BOXX Insurance, World Travel Protection’s cyber protection partner, warns of the risk of malware and unauthorized access through these channels.
To mitigate these risks, travelers should employ virtual private networks (VPNs), encrypted devices, and multi-factor authentication. Employing a cyber-safe travel checklist is essential to protecting sensitive information while on the move.
2. Crisis situations and emergency response
Emergencies requiring evacuation or repatriation increased by 17% in 2024, with a corresponding increase in requests for assistance by 18%. Natural disasters such as the earthquake in Japan, floods in Brazil and Spain, and wildfires across Europe highlight the growing unpredictability of travel.
Fitzpatrick emphasizes the importance of having a reliable support network. World Travel Protection’s 24/7 team of case managers, security specialists, and clinical team members responds quickly to emergencies to ensure traveler safety and support.
3. Abnormal weather phenomena
The World Meteorological Organization (WMO) predicts that 2024 will rank as the hottest year on record and that extreme weather events will become the “new reality.” From record rainfall and sudden flooding to severe heatwaves and wildfires, severe disruption poses major challenges for travellers.
World Travel Protection reports a 47% increase in weather-related incidents affecting its customers. To overcome these challenges, it is important to be prepared by monitoring weather forecasts and developing emergency response plans.
4. Misinformation campaign
In an era of rapid exchange of information, misinformation poses a major threat to travelers. Social media platforms like TikTok and X (formerly Twitter) amplify misleading content, often fueled by state-sponsored campaigns and geopolitical conflicts. AI-generated deepfakes further exacerbate the spread of false narratives.
Mr Fitzpatrick advised travelers to rely on trusted sources of information, including government advisories and trusted news platforms. Staying up to date with accurate, verified information helps reduce the risks caused by misinformation.
5. Evolution of scams targeting travelers
Travel scams continue to evolve and exploit unsuspecting individuals in creative ways. Common schemes include fraudulent accusations, theft in crowded cities, and pressure tactics to overpay for goods. Familiar scams are also starting to outsmart smart travelers.
Vigilance and awareness are key to avoiding these threats. Fitzpatrick emphasizes the importance of staying informed about scams prevalent in your destination country and exercising caution in unfamiliar environments.
6. Risk of kidnapping in high-risk areas
Kidnapping remains a significant risk, especially in politically unstable regions or areas where organized crime is prevalent. High-risk countries include Nigeria, Haiti and Mexico, where tourists and business travelers could be targeted.
Fitzpatrick emphasizes the need for advance risk assessment and comprehensive security planning, especially for business travelers. Understanding local trends and staying informed can greatly reduce the risk of such incidents.
Prepare for travel in 2025
As the global risk landscape evolves, travelers must adapt their approach to stay safe. Fitzpatrick emphasizes the importance of preparation, including:
Cybersecurity measures: Implementing VPN, multi-factor authentication, and device encryption. Emergency planning: Aligning with trusted support networks for crisis response and evacuation. Weather preparedness: Forecast monitoring and emergency planning for extreme weather events. Information Literacy: Reliance on trusted news sources Scam vigilance: Stay alert for common and emerging scams in your travel destinations. Risk Assessment: Conduct a thorough assessment. Potential risks, especially in high-risk areas.
The evolving concept of duty of care
For business travelers, the duty of care goes beyond traditional travel insurance. Comprehensive risk mitigation that includes medical expertise, safety planning and pre-travel intelligence is now essential. Companies like World Travel Protection are leading the way in providing comprehensive solutions, from LGBTQI+ safety tips to assistance during IT outages and natural disasters.
World Travel Protection’s commitment to proactive risk management enables travelers to navigate an unpredictable global landscape with confidence. By addressing the six key risks outlined in 2025, both business and leisure travelers can be better prepared and ensure safer travel.
