With calendar quirks, it’s so boring to get in, and there’s a rare gap in the fashion week gauntlets in New York, London, Milan and Paris. However, there are many reasons why the industry is paying attention to London.
On Sunday, BAFTAS will award the best awards in British and international films. The event has a track record of about 50/50 in predicting Oscar winners. That red carpet has the same odds as creating fashion moments. Last year, Louis Vuitton received some notice thanks to ambassadors Emma Stone and Cate Blanchett, but Taylor Russell’s feathered backless gown probably gives the night a viral look I thought it must have happened. Still, the media acquired for these brands were some of the things they received in 2024 at Oscars, Golden Globes and even Emmy, according to data from creatoriq.
The kickoff for Formula 1 for Tuesday’s 75th season is not appealing, but from a business standpoint it probably offers more to the fashion back. Here the dynamics are reversed. F1 has invaded the US, but has long been an international top sport, with the UK being home to most of the league headquarters and its top race teams. The team said they have signed countless fashion partnerships in recent years. To quote one example, McLaren’s online store offers collaborations with Levi, Castl and other brands, and Abercrombie & Fitch or Lease shoppers will be in a capsule collection with the team’s signature orange You may encounter it.
This year’s large newcomer was LVMH, who signed a 10-year partnership with F1 in October. Since then, race-themed announcements from many conglomerates brands have been named official timekeeper and the first title sponsor of the Monaco Grand Prix, with Moett & Chandon being blown (and above) by the winning driver was named the first title sponsor of the film. There is nothing yet to be seen whether dancers will be able to see pushing Louis Vuitton Trunks along the Thames this week.
Finally, London Fashion Week starts with the Harris Reed show on Thursday. This week they’ve stuck to their position as one of the Big Four, and the show is attracting attention from New York, not to mention Milan and Paris. The schedule still includes names such as Reed, Richard Quinn and 2022 LVMH Award Winner SS Daily (two shows on Friday), as well as Burberry, which will close the week on February 24th. Masu. A new designer for making splashes. However, the lack of international press, influencers, brands and attention makes it difficult to capitalize on those moments when they happen.
I hope to hear from you in the coming weeks! Send tips, suggestions, complaints and tributes to Brian.baskin@businessoffashion.com.
