National basketball Association (NBA) And famous Indian artists, rappers and songwriters AP Dillon Today we unveiled a partnership aimed at involving Indian basketball enthusiasts. Dillon is leading the digital initiative in India along with participating in the 2025 Ruffles® NBA All-Star Celebrity Game, which will be aired in India on the NBA’s Worldwide YouTube channel at 5:30am on Saturday, February 15th. His love for basketball and the culture that comes with modern games.
The digital content series highlights Dhillon, who unveils the latest basketball-themed streetwear found on Nbastore. And its adaptability is within and outside the courts. By leveraging his cultural influence and deep connections with Indian youth, the campaign motivates future generations of basketball fans and highlights how sports connect, link and strengthen the community. It is intended to do so.
While participating in San Francisco’s All-Star Celebrity Game, Dillon will join other notable creators in a panel discussion at the NBA Crossover. His involvement in these discussions highlights the fusion of basketball with music and lifestyle. Earlier this year, Dillon attended the Tissot-sponsored NBA Paris Games 2025, creating content for Indian fans, and contributed to the NBA global games that are most commonly seen on social media.
Famous for its unique blend of Punjabi music along with hip-hop, R&B, pop and trap elements, Dillon has gained popularity with tracks like you. excuseand Brown Mundeit turned into a global virus hit. His music frequently reached the top of the international charts, accumulating over 5 billion streams, changing the Punjab music scene.
The 2024-25 NBA season is streamed live in India via the NBA’s YouTube channel, the NBA’s premium live game subscription service, and the NBA League Pass.
