Some of the athletes not only won medals, but also generated buzz online and “are lining up the possibility of further deals from fashion and beauty players,” Vogue Business reported. Paralympic stars such as French national sprinter Timothy Adolf and Italian wheelchair fencer Beatrice Vio also attracted industry attention.
Following the Olympic deal, LVMH became Formula 1’s global sponsor in a 10-year deal. The deal involves Louis Vuitton, Moët Hennessy and TAG Heuer, with the brands expected to have a strong presence at the Australian Grand Prix, to be held in Melbourne from March 13 to 16, 2025. There is. The Miami Grand Prix will be held from May 2nd to May 4th. The Monaco Grand Prix will be held from May 23rd to May 25th.
By collaborating with sports, the brand celebrates the values of hard work, self-improvement, and healthy competition. Other sporting events fashion and luxury will focus on next year include the Super Bowl, where Kendrick Lamar is set to perform, the World Aquatics Championships in Singapore, where Olympic gold medalist Leon Marchand could shine again, and the women’s World Aquatics Championships. This includes the Euro 2025 soccer tournament. In Switzerland.
4. New developments in advertising campaigns
This year, Rihanna became the face of Dior’s J’Adore fragrance, replacing Charlize Theron after 20 years. The campaign film, directed by Steven Klein, accounted for $8.5 million of the brand’s total annual media impact value (MIV) of $1.1 billion, according to Launchmetrics. (MIV calculates the monetary value of likes, posts, and social media interactions.) Rihanna shared the news on her social media, and the top-ranked brands received 845,000 in MIV. won a dollar. The film was shot at the Palace of Versailles, and the musical artist, created by Maria Grazia Chiuri, appeared like a queen in a golden dress embroidered with pale sequins. It felt like a cultural moment and demonstrated Dior’s influence in the media.
At odds with Dior’s lavish campaign was Bottega Veneta’s campaign, shot by Carrie Mae Weems, of Rihanna’s husband A$AP Rocky at home with their two sons on Father’s Day. It was intimate and personal. A$AP Rocky was already part of Bottega’s successful paparazzi campaign with Kendall Jenner in late 2023. In September, A$AP Rocky attended Bottega’s AW25 show and after-party with Rihanna, sparking further buzz and underscoring the authenticity of the partnership.
