AI is changing how to shop online, and our experience is more personalized. Smart assistants recommend products, negotiate transactions, and process customer service. Large retailers and small businesses are improving search, supply chains and check -out using AI.
As AI companies (and their investors) follow the way, shopping focuses on chatting with assistants immediately, and the company automates everything behind the scenes.
QEEN.AI (formatization as QEEN.AI) based in Dubai is working to achieve this in the Middle East and elsewhere. This startup raised $ 10 million to scaling the platform. This provides an autonomous AI agent for the e -commerce business.
Prosus Ventures, a major electronic business investor, is not only one of the largest AI industry in the Middle East, but also leads to MENA. VC believes that QEEN.AI is appropriately positioned to provide merchant automation to reconstruct online marketplaces for AI agents.
Founder Morteza IBRAHIMI (CEO), Ahmad Khwlieh (CTO), and Dina Alsamhan (CBO) started QEEN after working on AI for many years on Google and Deepmind.
IBRAHIMI said in an interview with TechCrunch that they had polished some of the e -commerce day. Successful e -commerce business. In addition to AI’s expertise, the trio knew how to execute ads and optimize SEOs very well, and thought that it could be a powerful combination.
Google and Deepmind background
E -commerce has grown steadily for many years, but accounts for 15 % to 20 % of retail sales, except for specific spikes (especially during vacation) (even in a mature market like the United States. According to the US Census Bureau, it was over 16 %.
QEEN.AI’s paper shows that this may grow if the e -commerce process is executed more appropriately. They believed that the success of e -commerce should not only be able to make an advertising system optimally, but also related to excellent products and operation efficiency. The insights have led them to build a platform that supports the growth of e -commerce sellers without relying on ads as a major driver.
The global e -commerce market is rapidly expanding, from consumer behavior, digital payments, and better logistics. The MENA is expected to reach $ 50 billion by 2025, and Saudi Arabia and UAE are leading their growth.
QEEN.AI uses this boom by developing a marketing agent with AI designed for the E -commerce business for the entire MENA. These fully automated agents will be able to compete with content creation, marketing, and conversation sales, and can compete for small and medium -sized merchants without relying on expensive institutions or deep advertising expertise.
Unlike conventional solutions, QEEN’s AI uses its own RL-UI technology to continue learning from consumers and improves marketing strategies in real time to get better results.
From Google Ads to AI -driven e -commerce
Sales and customer service tools equipped with AI often have a high changing rate because companies often switch platforms, but QEEN.AI claims that e -commerce and marketing retention are strong. I am doing it. IBRAHIMI is due to how QEEN.AI’s AI agents integrate into Merchant’s workflows, not tools that can be exchanged, but the central part of daily work.
An important function of driving engagement is a dynamic text personalization that adjusts content based on user movements and devices. For example, iPhone users may display the details of the product in a bulleted list for quick reading, but laptop users get a detailed paragraph.
Since launching a dynamic content agent in the second quarter of 2024, QEEN.AI provided services to more than 15 million users, producing 1 million SKU explanations, and increased sales by 30 %. I let you do it.
“We have optimized content and SEO in cooperation with the client. After using the AI plugin, the search volume has increased by 40 % and the Google ranking has improved from 22 to 18. QEEN.AI. IBRAHIMI, who shows another example of AI ability, said the whole process was completely autonomous. ”
QEEN.AI adopts a subscription -based price setting model and incorporates a value -based price setting, which is an increase in AI services. Currently, QEEN.AI produces revenue through two subscription models. In content automation, companies pay for each Active SKU, usually $ 0.10 to $ 0.20 per month. After that, the AI marketing agent whose price setting is based on each interaction.
IBRAHIMI has refused to disclose the number of companies and profit growth indicators using QEEN.AI. Notable clients include Duby Store, 6th Street, and Jumia.
Standing … with talent
Ibrahimi, with a deep mind in early 2023, jointly established a startup. In the same year, the company raised a $ 2 million seaward before the product was released in June 2024. In a recent $ 10 million sea drown, QEEN.AI has raised a total of $ 12 million a year.
During this time, marketing agents with AI have been traction around the world, especially in the United States and European startups. Competites such as unusual and Rankai, which were backed up, are working on similar issues. How is QEEN.ai stand out?
Well, one of these AI startups focuses on advanced markets, but QEEN.ai is the first priority to the Middle East instead. This is an area that is rarely received by AI -led marketing automation tools. According to iBrahimi, QEEN.AI provides services to small and medium -sized enterprises as a whole, establish powerful scaffolding, and then expand globally.
The Supreme Executive Officer has added that the deep technology expertise and powerful human resources pool gives QEEN.AI a more advantage over new entrants. The two co -founders acquired a doctorate in AI more than 10 years ago, long before AI became the mainstream. Ibrahimi himself had previously led a deep mind -search team specializing in AI agents led by self -learning.
“One of the most exciting things we have seen is the quality of AI’s talent here,” said Ibrahimi. “We have attracted a great talent internationally and internationally. People have left the Bay Area, Europe and the UK, and we built with us.”
QEEN.AI is currently employing more than 25 people in UAE and Jordan.
Seed funds support QEEN’s growth strategy by expanding the AI platform, expanding the team, and attracting more customers. Wamda Capital, 10X Founders Fund, and Dara Holdings are among other investors in this round.
