The fashion industry has been related to Emily Gitins since puberty.
After all, this sector is one of the most polluted in the world. According to some sources, almost 10 % of the Earth’s CO2 emissions and more than 20 % of all water waste are responsible.
But people still want faster.
“There is a very problem with today’s consumption method,” GITTINS told TechCrunch.
In 2021, GITTINS worked with Ryan Rowe to launch Archive, a company that provides software to fashion brands and merchants, to create resale platforms tailored to the needs and needs of each business. 。
For competitors, we also create online resale software for brands to sell used items. The archive states that products are different because they can support global brands on various continents.
Archive features include smart price settings and product feeds, and warehouse management for processing, consumption, processing, repair, and performance. It also provides tools to analyze profits and costs so that brands can connect to their own tools so that they can share data. According to GITTINS, Archive has already worked with more than 50 brands, including New Balance, North Face, and Oscar de la Renta.
According to a resale report by retailers, the general used market has a major opportunity to reach $ 73 billion by 2028 in the United States alone. As the Guardian reports, it is expected that the share of the fashion industry will increase, especially among young people and other people who are looking for more environmentally friendly options.
That’s why VCS persuaded Energize Capital to invest a $ 30 million series B. Other investors include LightSpeed Venture Partners, G9 Ventures, and Bain Capital Ventures. Archive has been raising $ 54 million with total funds. The archive uses new funds to further develop resale software and more product innovation.
Another good sign in the resale industry of clothing is to increase the number of states that encourage California’s new responsibilities and similar laws in Europe.
“I was concerned about reconciliation that resale would eat full -price sales,” said Gitins. “We are in many brands in scaling mode and are excited to launch a resale business for so many new brands in 2025.”
This work has been updated to clarify Bain Capital Ventures invested in Archive.
