By RAHAT KHAN, a co -founder of FAME KEEDA
Indian influencer marketing is in the right of extraordinary changes that are promoted by the rapid rise of generated AI and expansion reality/virtual reality (AR/VR). This incorporation can not only make the marketing campaign more wiser, but also help brands deeply resonate with viewers.
The message is clear. The success of marketing today is not to follow the trend, but to create them.
Generating AI: Speed satisfies creativity
Despite all the pushbacks he faced, the generated AI has emerged as a game changer for marketing experts by supercharging content at an incomparable speed and accuracy. For example, Kyra, the first virtual influencer in India, gains faithful support on Instagram, gives a glimpse of her “life”, and cooperates with top -layer brands such as Amazon Prime Video and Boat.
A virtual influencer like KYRA has a consistency, infinite creativity, and a unique charm for campaigns. Using AI tools makes content creation more efficient. The campaign can now introduce professional grade visuals, animations, and scripts in a few minutes. This allows marketing staff to focus on storytelling while heavy lifting is performed in the background.
AR: Change the passive view to an immersive experience
At one end, AI has efficiency in marketing practice, but the brand can inject magic into consumer experience through AR (extended reality). The Indian audience has already seen AR revived in creative campaigns such as MyNTRA virtual fashion trions and Lenskart’s AR -compatible eyewearfit. These campaigns solve the real problems facing not only gimmicks but also many apparel and accessory brands. AR bridge the gap between physical and digital, giving users confidence to ensure their purchase, and enjoys the remarkable brands.
Globally, SocialMedia’s giant Snapchat has set AR integrated gold standard. In India, SNAP has a partnership with several brands to develop an AR Electric power campaign that makes every day extraordinary. A very simple example is a celebration campaign and a beauty filter of a immersive brand sponsor lens. As AR is more accessible, Indian marketing can create not only seen but also experience.
Virtual Reality (VR) is another new technology for making marketing waves. Although it is still in the infant stage, VR boasts a great possibility to attract viewers in a way you have never felt before. VR setup abilities to teleport viewers to the fantasy world are significantly used in the automotive and game industry. For example, Audi has installed a VR setup on the latest e-tron SUV, and has confirmed that riding Audi is as good as drivers.
Data -driven influencer, the rise of niche
Finally, it is safe to say in technology that we can use freely as the age of the “One Size Fit” influencer campaign has declined quickly. Today’s viewers are educated, and they are mindful, very selective, and thus demanding excessive personal and real content that feels like a real thing. Data -driven analysis tools support brands exactly. Advanced data analysis can help identify a niche influencer with a high impact community, and connect with viewers who share common passions, such as sustainable fashion, fitness, games, etc. of the brand. You can.
In addition, tools such as Google Analytics, SPROUT SOCIAL, and HOOTSUITE support brands and identify engagement metric and viewers’ actions. These insights guarantee that marketing staff will help you improve your strategy, and your campaign will not only be creative, but also allies with the expectations of viewers.
Niches do not mean small. It is a specific and specific place where magic occurs in today’s cluttered digital space.
What is next?
Indian influencer marketing is the top of the revolution promoted by technology, which is only the beginning. The shift is clear. Influencer marketing is no longer just reach. It is about the connection, about innovation, and most of all, how brands and creators gather and convey the story.
