This wedding season, Indian quick commerce platform Swiggy Instamart has launched its wedding store.
The platform has partnered with fashion designer Manish Malhotra to create an exclusive designer, Shagun Rifafa.
To celebrate this partnership, Instamart has released an ad film featuring Malhotra. The film embraces the concept of “extras” and shows how even the most mundane of experiences can be transformed into something extraordinary with a little flair.
The film depicts a delivery executive standing next to an unassuming bicycle while the legendary designer inspects every detail with his signature keen eye. “I need more…power!” declares Manish before transforming this humble bike into a shining work of art.
The steering wheel is ornately decorated, the wheels sparkle with accents, and the seat is covered in gota patti. As the delivery person warns, “Engine, hi” (It’s the engine), Manish asks his assistant, “You know he’s delivering Manish Malhotra, right?”
Hari Kumar G, Chief Business Officer, Swiggy Instamart said: “In the past few weeks, we have seen a surge in orders for kurtas, makeup items and other essentials from Swiggy Instamart’s wedding store.Manish Malhotra’s flair has always brought magic to weddings. special shagun We look forward to showcasing his touch on our platform through Refafa. This partnership combines convenience with luxury, ensuring everyone can enter in Manish Malhotra style this wedding season. I will.”
A reimagining of the traditional wedding gift envelope, Shagun Rifafa is one of the standout pieces in this collection.
With this collaboration, Swiggy Instamart reimagines the traditional wedding shopping experience by offering customers the opportunity to purchase luxury designer items with the convenience of fast delivery.
