SS Daley presents the collection at London Fashion Week
SS SS Daley is a fashion label founded by Steven Stokey-Daley and supported by Harry Styles, and confirmed to showcase the fall 2025 boys and women’s CoED collection during London Fashion Week in Autumn 2025 . The show is scheduled for 10am on February 21st in London, but the exact venue has not yet been announced.
The brand was originally listed on the interim schedule for Parisman’s Fashion Week, but later retreated without explanation. It was also not in the final London Fashion Week schedule, released in January. However, that return signal supports London Fashion Week, which was shortened to the 1st of this season.
Several major designers, including JW Anderson, Nenshidjaka, Chopuvarona, Yuhan Wang and KNWL, have opted out of London shows due to a variety of challenges, including economic pressure. Many brands have reduced runway presentations once a year to meet the challenging retail environment.
To support the new designers, the UK Government’s Department of Culture, Media and Sports has allocated an additional £1 million to the BFC Newgen programme. The funding is intended to provide runway venues, cover presentation costs and provide business guidance to promising designers.
Stokey-Daley quickly rose as one of London’s most well-known young designers. In 2023 he presented as a guest designer at Pitti Uomo, and received an investment from Harry Styles and received the Queen Elizabeth II Award for British Design from Sophie, Duke of Edinburgh. The British Fashion Council recognized the ability to blend menswear with storytelling through design.
His Spring 2025 collection showed a deeper expansion into women’s clothing, inspired by British artist Gulak (born Hannah Glickstein) and her gender-fluid approach to fashion. The collection reinterpreted utilitarian and traditional clothing through techniques such as pleats, draping and routing.
Stokey-Daley was recognized in 2020 when Harry Styles wore a Westminster University alumni collection in the “Golden” music video. In 2022 he received the LVMH Award for Young Designers. His past London Fashion Week presentations feature theatrical elements, including performances at the National Youth Theatre and reading by Ian McKellen.
