PUMA’s Paris Fashion Week arrives in the French capital for a full four-day program featuring exclusive product previews, collector-led exhibition spaces, customization workshops, late-night festivities and more. To make the event a reality, PUMA collaborated with Slam Jam, Studio Hegel,
Heart copy x inner tag, uniform displays and cold archives celebrating the brand, its most iconic silhouettes, and more.
This event is a tribute to the world of. Mostrocontains huge design elements throughout. Seasonal preview features PUMA King and PUMA speed catin addition to new collaborations and major apparel highlights.
Fashion Week events will begin with an invite-only experience, beginning with a customization workshop at Studio Hegel, followed by an afterparty at Slam Jam and PUMA.
open up On the second day of public opening, PUMA will hand over the reigns to Cold Archive, who will curate an experiential exhibition inspired by tattoo art, rave rhythms and youth culture. The uniform display will lead off Day 3, when the space will be transformed into a runway show backstage and guests will be able to experience the live creative process behind the styling, casting, preparation and practical realities of Fashion Week.
During the event, PUMA’s archives will be brought to Paris in a special exhibition space made possible by footwear catalog specialists Heart Copy and collectors Inside Tag. Mostro Era. Little-known and lesser-known models reveal PUMA’s rich design history spanning decades.
January 22nd: Invitation only
January 23rd: 15:00-20:00 Open to the public
January 24th: 14:00-20:00 Open to the public
January 25th: 09:00-17:00 Open to the public
