When you hear the term “personal stylist,” you probably think of highly attractive people who help get more glamorous people ready for events like the Oscars or the Met Gala. Or perhaps you’re a wardrobe overhaul specialist who helps customers redecorate and organize their belongings. Both of these scenarios are expensive and extremely time-consuming, which puts them out of reach for most people, but getting help with your wardrobe is becoming more affordable and convenient than ever.
“We realized there was a demand for more instant styling services,” says Sarah, one of the co-founders of WRAPP10, a new company that aims to democratize personal styling and make it more suitable for busy working women. says Parker Bowles. It doesn’t necessarily have to be how many hours or days you spend on the process.
Some of the WRAPP10 stylists: Katherine Hayward, Antonia O’Brien, Kelly Eastwood, Lucy Alston, Lucy Baxter, Florrie Thomas, Penny Goldstone, Sarah Parker Bowles, Kavita Cora.
“I used to feel that personal styling was for people with huge disposable incomes and lots of free time, but that’s clearly not the case for most of us,” says the former Harper’s Bazaar Florrie Thomas, fashion editor and co-member of WRAPP10, added: Founders.
These recognitions came thanks to Parker Bowles’ work with Wardrobe Revivals, a more traditional original styling service that she launched two years ago. This included her visiting clients’ homes, helping them clean up and offering personal style advice. She had a lot of requests to do this virtually, but didn’t feel like she could do the process properly. This is how she came to launch WRAPP10. WRAPP10 is an instant, convenient, and small service designed to give clients a little guidance, reassurance, and inspiration from someone they trust and whose style they admire.
“We wanted to find a way to extend Wardrobe Revival’s services of confident, concise wardrobes to a wider audience, so we launched the Wardrobe Revival app WRAPP10,” Co. explains Lucy Baxter, one of the founders.
sarah parker bowles
The idea is to choose a stylist from a brand’s roster (consisting of numerous magazine editors, celebrity stylists, and style-focused content creators), have a video consultation with them, and then choose a stylist that suits you. Receive recommendations and shopping links. Unique briefs just for you. Rather than completely overhauling the wardrobe, stylists focus on specific issues or events, whether the client is attending a wedding or returning to the office after giving birth. Prices start from just £80, and the hope is that customers will return again and again, receiving a service much like a regular beauty treatment and seeking tailored advice.
“It’s a great way to deal with special events, but we also want people to use it year after year as a way to refresh their wardrobe and organize things,” says Thomas.
One of the most common problems shoppers face is how to put outfits together. So what we at WRAPP10 want to do is help our clients not only build a strong foundation, but also better style what they already have.
Florrie Thomas
“Mindful shopping is at the heart of WRAPP10,” says Parker Bowles. “We’re all guilty of not wearing large parts of our wardrobes. What really good styling advice can do is help you become a better, smarter shopper and dresser. Once you’ve got your hard-working wardrobe in place, shopping becomes fun again because you just add a little bit to an already solid foundation. It helps you eliminate costly mistakes.”
Another goal is that this level of personal curation and advice helps cut through the exhausting and endless noise of influencer endorsements found all over social media.
“We’re all overwhelmed with choices. The plethora of trends on Tiktok can be confusing, and what most of our clients want is reassurance from someone they can trust,” says Parker. Bowles explains.
Ultimately, WRAPP10 wants to be your ultra-stylish best friend who you can turn to whenever you need style.
“In my experience, most women like the way they look and value their own style and clothing preferences. They don’t want to look like someone else; they just want to look their best.” I just want to be the version,” she says. “A good stylist can help their clients bring this out. Just like therapists, we can offer professional, objective advice.”
