“We continue to see encouraging signs of retention and engagement on WhatsApp, which is consistent with India and Mexico becoming two of the largest markets for Meta AI usage,” said VP of GenAI at Meta. said Ahmad Aldar in a blog post. last week.
He added that Meta AI has nearly 600 million monthly active users, is present in 43 countries, speaks 12 languages, and is on track to become the world’s most used AI assistant by the end of the year. Ta.
However, experts believe that ChatGPT’s expansion into WhatsApp could limit the growth of meta-AI. Last week, OpenAI announced the global rollout of ChatGPT’s WhatsApp account 1-800-CHATGPT (or 1-800-242-8478).
“Meta has an enviable distribution moat due to the popularity of its consumer apps and huge installed base,” said Arun Chandrasekaran, distinguished vice president analyst at Gartner. Masu.
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“However, ChatGPT remains the most popular conversational AI chatbot due to its high accuracy, multimodality, and scalability. Meta AI usage is likely to increase within apps (e.g., Instagram, WhatsApp, Facebook, etc.) “However, OpenAI still has significant mindshare and an impressive paying customer base as a general-purpose and versatile chatbot,” he said. A WhatsApp Business account may not be a source of revenue for Meta. This is because ChatGPT conversations are user-generated and Meta does not charge for such conversations between users and businesses.
However, experts say that Meta has tweaked its model to create a separate category for bot conversations, making it possible for these new era bots to be used only for chats and not for business inquiries. We believe that there is a possibility of squeezing revenue out of the account.
“WhatsApp provides a public API to any business that wants to communicate with their customers,” said Aniketh Jain, founder of cloud communications company Fyno. “But customers don’t pay to chat with businesses, so with ChatGPT, businesses don’t get charged for every query their customers make,” he explained.
“However, these new AI chatbots are a gray area and don’t exactly fit into WhatsApp’s business messaging model, which falls into four buckets: service, utility, marketing, and authentication. I believe we will shift our strategies to respond,” Jain said.
