As wedding season reaches its peak, fashion choices become increasingly important. Renowned fashion designer Shalini Jakaria attributes the change in the Indian wedding landscape to entrepreneur Nita Ambani, who revolutionized wedding fashion.
“Every wedding has a big impact, but Ambani’s wedding was huge, like a big game changer. Suddenly they brought handlooms to the forefront and everyone was talking about it. Ta run cut lehengas. People wanted to wear kada dupattas. I thought Nita Ambani was someone who could change the flow of the times. Every mother of the groom and mother of the bride wants to be like Nita Ambani,” says Jakaria.
Jakaria also notes that brides these days are more aware of what they want. Talking about the changing bride, she said: They are much more comfortable with their bodies. They are much more accustomed to dressing as they please. There used to be social expectations. Now everyone has done their homework and knows what they want. ”
Jakaria was recently in the city for the Cosmoprof India 2024 show. While her evening collection was on display, her menswear collection was particularly unusual. She believes that “we have boxed our people into stereotypes.” “Paras (Geisha) Her partner at Designs really likes to push the boundaries of menswear.He has a wide range of menswear sheers with unusual corsets.He looks at it from an unconventional angle. I don’t think it’s feminine and masculine. He sees them as surfaces and tries to interpret menswear. It has a lot to do with breaking down prejudices, and it’s so necessary because unfortunately we’ve boxed our people into so many stereotypes. We don’t give them any room to exist. It’s like putting them in a virtual prison. We judge them,” she concluded.
