Nike has unveiled its 24.7 apparel collection. This is a new line designed to meet the needs of athletes 24 hours a day. Available from January 25th on nike.com and January 30th at select retailers, the collection is made for people who balance sports with everyday life, offering uncompromising comfort and Provides functionality.
The Nike 24.7 collection combines sport and lifestyle to create versatile pieces for both men and women. Featuring new materials such as ImpossiblySoft and PerfectStretch, this apparel ensures all-day comfort. ImpossiblySoft is a sophisticated 4-way stretch fabric used in items such as half-zips, crew necks and joggers. PerfectStretch provides a sophisticated look and is used on skirts, pants, and shirts to help athletes maintain comfort while maintaining a snug fit.
Nike’s new line aims to enhance athletes’ lifestyles, both in training and in everyday life. Jaclyn Saffrey, GM of Women’s Global Nike Training, said the 24.7 collection embodies Nike’s commitment to innovation and performance, offering comfort and a great fit for all body types.
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Track and field athlete Dina Asher-Smith expressed her excitement over the launch, noting how the collection blends performance and style. “This is a reflection of myself,” she said, emphasizing the balance between function and style in each piece.
The 24.7 line also takes inspiration from Nike’s sports heritage. Features like rocker loops and a heat-sealed tag featuring the brand’s total orange stripes highlight Nike’s connection to the athlete’s journey, while tonal branding throughout the collection creates a sophisticated, coordinated look. .
The Nike 24.7 apparel collection will be available worldwide on nike.com starting January 25th, with retail sales starting January 30th. This collection aims to redefine athlete attire by providing apparel that works hard on and off the track.
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