Following the return of tennis world in 2023, Louis Vuitton updated his partnership with the Australian Open and reconfirmed the outline of tennis and sports.
A famous trunk maker designed a custom -made Louis Vuitton A legendary tournament trophy, a women’s Daphne Aku Hearst Memorial Cup and a monogram trunk of the men’s Norman Brooks Challenge Cup. The trunk will be exhibited before the start of the finals and during the award ceremony. In the case where the blue lining is applied in respect for the tournament color palette, the white AO Australian open logo is displayed below the lid.
The trunk handmade in Louis Vuitton’s historic workshop in Aniere is covered by a iconic Louis Vuitton monogram canvas, featuring a white “V” representing “victory” and “Vuitton”. The lining of the blue microfiber reflects the characteristic blue coat of the Australian Open, and the white AO logo of the event is sophisticated.
This custom -made work was announced in the men and women’s finals on January 25 and 26, 2025, and attracted attention at the trophy award ceremony.
CEO, Tennis Australia’s CEO, has paid a great deal of respect for tradition and a common approach to the value of outstanding and innovation.
With these outstanding custom -made trunks, Louis Vuitton has inherited the proud history of partnerships with major sporting events and continues to praise technology, boldness and creativity.
