A reality series featuring Indian hairstylists will air on JioCinema
mumbai, india, March 28, 2024 /PRNewswire/ — L’Oréal Professionnel, the professional hair technology brand, is set to introduce the iconic Indian Hairdressing Awards in an all-new format – a reality series streaming exclusively on JioCinema. Since 2014, the Indian Hairdressing Awards have celebrated the art and skill of professional hairstyling. This contest recognizes and recognizes hairstylists from all over the country. This year’s issue was published by August 2023 and received 100K Entry to the theme “Metamorphosis” that expresses the transformation of reality.
From the thousands of hairdressers who participated in the competition, 89 finalists from each region were selected to compete on their technical skills. These were judged by a distinguished jury of international hair artists and beauty media representatives.
The top 12 hairstylists are from cities like Indore, Kanpur and Rajkot. kolkataLudhiana, new delhiChandigarh, bangaloreand mumbaiwill now compete in the massively expanded L’Oréal Professionnel Salon. A glittering panel featuring renowned filmmakers will be presented to judge their art and craft – karan johar, Min KimL’Oréal Professionnel Global Color Ambassadors and an exciting line-up of Bollywood celebrities. For the first four episodes, guest judges Harnaaz Sandhu and Alaiya F. will join the jury.
Twelve hair pros take on three challenges that test their skill and creativity in real-life transformations through hair color, haircuts, and styling. Hairstylists need to achieve the ultimate freedom of self-expression and offer bold, sophisticated and unconventional styles. Both judges and consumers score these assignments. They will then compete in front of a live audience in the grand finale, which will also be streamed on JioCinema on April 22, 2020.
The excitement doesn’t end there! Viewers can watch the action-packed episode on JioCinema. The four episodes are March 29, 2024. To watch the show, just download the JioCinema app and log in. Additionally, consumers can vote for their favorite hairstylist through the link provided: https://iha.lorealprofessionnel.in/jury. Voting lines will open on March 29th.
The competition will culminate in the grand finale, which will be streamed live on JioCinema. The winner will not only win the hearts of consumers, but also win a trip to. Paris You will also have the opportunity to develop your skills at Le Visionnaire, the prestigious L’Oréal Academy. Paris.
TVC link – https://www.instagram.com/p/C40ZRhBr07E/
IHA website link – https://iha.lorealprofessionnel.in/
Talking about the launch of indian The only hairstyling reality series, Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel; India “L’Oréal Professionnel has taken great strides toward the future. Our focus on consumers and hairstylists is a key driver in elevating the global professional hair industry.” India. Over the past two decades, the landscape of professional hair salons in this country has evolved at supersonic speed. The skills of Indian hairstylists are now on par with those of hair artists around the world, and at the 2024 edition of the India Hairdressing Awards, we want to celebrate their limitless talent and potential. ”
Commenting on the partnership with L’Oréal Professionnel, Mahesh Shetty, Head of Network Sales, Viacom18 Media said, “We are thrilled to partner with L’Oréal Professionnel. “At Viacom18, we have always strived to develop and build IP and formats that are sustainable, relevant and deepen consumer connections. L’Oréal Professionnel is the undisputed leader in the professional hair care and styling sector. Indian Hairdressing Awards reaffirms their status as a thought leader as a digital partner in this space.Through JioCinema, we are giving this unique asset the reach it deserves, thereby providing IP. We are confident that we will take it to new heights.”
About L’Oréal Professionnel:
L’Oréal was founded in 1909 and has maintained its dominance in the global hair care, cosmetics, and skin care markets ever since. With a commitment to quality and performance, L’Oréal Professionnel Paris has been at the forefront of science-driven innovations in hair. We also strive to support, champion and elevate the talent of the Indian hair industry by elevating the artistry of hair. L’Oréal Professionnel Paris is part of the company’s Professional Products division and its mission is to reinvent professional beauty and lead the industry’s digital transformation with a customer-centric approach. Other brands included in the Professional Products category include Matrix, Biolage, Redken, and Kérastase. Paris.
About GeoCinema:
Jio Cinema is an OTT platform provided by RSL. We have over 100,000 hours of exciting content including movies, TV shows, music videos, Jio short films, trailers for viewers, and more. Explore the world’s best studios and watch your favorites with a highly optimized, world-class video streaming experience. Just log in using your Jio ID and password and you’re good to go. You can watch your favorite soap operas, movies, international music videos, interesting short clips, and more continuously in your web browser. Enjoy and browse content in Hindi, English, Tamil, Kannada, Marathi, Telugu, Bengali, Gujarati, and Punjabi.
Photo: https://mma.prnewswire.com/media/2374170/Hairdressing_Awards.jpg
