January 23, 2025 03:00 AM IST
BTS’s J-Hope is back. And he’s making waves in the world of fashion and music with his explosive new Truck LV bag. Listen to a snippet here
On January 21st, BTS’ J-Hope made a big return to the music scene following his military draft with the debut of his latest track LV Bag. The song, a collaboration with rapper Don Toliver, was unveiled at the Louis Vuitton fall/winter runway show in Paris. The show was also the first major event led by Pharrell Williams, the iconic fashion brand’s male creative director, and featured an eclectic mix of music. Among the tracks played were 17 Years Old Selection, Weekend and Playboy Culture, all produced by Pharrell himself, further strengthening the connection between music and fashion at the event. Look at the snippet:
As the runway show drew to a close, Pharrell Williams sat with his longtime collaborator Nigo among a series of stars including Travis Scott and Bradley Cooper. I said hello to The BTS members, who are global brand ambassadors for Louis Vuitton, wore casual yet stylish outfits featuring brown bucket hats, button-down shirts, and jeans. of high fashion and streetwear.
The LV bag marks a pivotal moment in J-Hope’s musical journey, especially as it follows his discharge from the military last October. The Pharrell-produced track was released on his six-track EP Hope on the Street Vol. 1 March 2024 featured collaborations with several famous artists, including BTS’s Jungkook, Benny Blanco, Nile Rodgers, and Le Sserafim’s Huh Yunjin.
Leading up to this debut, J-Hope teased new music in a video titled The Beginning of a New Dream, released on YouTube in December 2024. A video hinting at next year’s exciting projects is Cryptic Message 2025.03. hints that fans can expect even more new material in March, marking his first full solo release with Armed Forces. Under Pharrell’s direction, the LV bag represents a fusion of J-Hope’s signature style and Don Toliver’s unique sound. This collaboration not only excites BTS fans, but also sets the stage for what’s to come with J-Hope’s post-military music career.
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