Prayagraj -Arvind Agrawal, India, has operated a business to supply stationery items throughout India for 40 years at PRAYAGRAJ, Uttar Pradesh.
This city is currently hosting Mahacam. This is often called Kumbu, the world’s largest religious rally in the world.
His mobile phones are alive every few minutes, the callers are seeking keyling, calendars, diary prices, and all the elements of Mahacam, a smart gimmick that have soared sales.
“For the past three months, I did not sleep for more than 4 to 5 hours for the past three months for large -scale demand for our items. The shop is longer than a normal schedule to dispatch orders. It is open, “says Agrawal to Al Jazeera.
He says that extra demand will exceed $ 660,000 from about $ 570,000 of his annual revenue.
Mahacam is held in India every 12 years in four sacred places (Prayagraj, HARIDWAR, NASHIK, Ujjain), including Prayagraj, HARIDWAR, NASHIK, and Ujjain, according to the alignment between stars and stars. Hindu believes that this festival is an opportunity for them to wash off sins and seek mental liberation.
According to mythology beliefs, the festival is organized to celebrate the division of immortal elixir -Amlit, which fell into various places in India while the gods protected it from the devil.
The event, which began at Sangham banks, the junction of the Ganges, Yamuna, and the Saraswati River, ended on January 13 in Prayagraji on February 26 and attracted millions of Hindu followers and saints. It is expected.
This festival is held at 10,000 acres (4,046 hectares) with a makeshift tent to accommodate monk KS and believers.
Large business chance
Apart from its spiritual importance, the government says that Mahacam is a great business opportunity for city entrepreneurs. More than 400 million people may visit the city during the 45 -day festival, bathe on the Ganges River, and pray.
The number of banding is large.
The Mahen Dragoyal, the chairman of the Uttar Pradesh branch of all India, says that local companies will earn nearly $ 3 billion. Prime Minister Yogi Aditi Anatia is expected that the festival will have more than $ 2 trillion in national profits based on calculating 400 million people who are planning to participate in this event with 5,000 rupees ($ 58). It is presumed that it is doing.
The state has hired social media influencers to promote events, and post it at airports nationwide.
“A luxurious cottage was built and a tour package was created for the believers to visit Kumbu,” said Mukesh Kumar Mechalum, the chief secretary of the National Tourism Bureau.
Some entrepreneurs are definitely benefiting from the explosions of tourists. Asish Mittal (48 years old) sells paper cups and plates in other disposable items, his business is the past due to the demand from many community kitchens set to nurture believers. He told Al Jazira that he witnessed great growth in a few days. every day.
“Discarded has a great demand. We usually make a sales of 40 million Rp Pee ($ 462,086) every year, but we are expected to have an additional sales of 15 million Lupies ($ 173,282) by Mahakam.” Mittal told Aljazilla.
Similarly, VRITTI IMEDIA is a company that sells advertising space on the LED screen on a mobile van, and has snapped several clients during the Mahakumbh period.
“25 display bans have caught millions of eyeballs across the festival area. Rajesh Radhakrishnan, a co -founder of the Company, said:
The state government has sent 70 billion rupees ($ 808.5 million), including water and waste management, and fixing roads and expressways. The federal government, led by Prime Minister Narendra Modi, is missing around $ 250 million.
According to the state government official, Al Jazira told Al Jazira that it was an effort to attract investors to indicate infrastructure with improved investment.
“A large -scale arrangement, such as constructing 150,000 tents, built a state highway, and improving the connection between railways and air, not only can the government can organize such a megay event, but also several people. KV Raj, an economic advisor of the state, gives investors a clear signal that can make a living.
However, some economists are skeptical of the government’s claim that they will create $ 2 trillion from the event.
“I visited Kumbu’s trip in a group, belonging to the lower level of society, and I don’t even spend $ 58 on myself,” said Snil Kumar Sinha, a former Indian economist, Snil Kumar Sinha. I did it. Evaluation, fitch unit.
The government said that the government had to spend a large scale on accommodation, safety, and food for 45 days, which could surpass the investment paid by the government.
“The real beneficiary is only related to sightseeing and hospitality. Even Aoodiya, which was dedicated to the Grand Rum Temple last year, these industries, centered on sightseeing, have gained a lot of business. He added that there was no more investment in the sector, focusing on the government’s good governance.
Despite all arrangements, problems arise, and some followers have appealed to them in an inadequate evacuation centers for them.
“We are forced to sleep under the sky opened in the cold cold. We have no arrangements for accommodation facilities or meals. Attending Mahakam, Madiya Pradesh. Housewife Snita Roy, who came to the group to do, stated:
Sayantan Mukherjee, a 25 -year -old software engineer from Kolkata, said that his main problem was a non -hygienic toilet in the fair ground.
“The government has made good arrangements in terms of crowds with crowds, but the main problem is the toilet during the dirty. They are completely dirty and filled with human waste. Soon. It is impossible to enter, but they are the only option, “he said.
Another complaint is to increase the price of the ticket.
Air fare from cities such as New Delhi and Colkata is a standard fare of less than 7,000 rupees ($ 81) in the range of 20,000 to 35,000 rupees ($ 230-405).
A 25 -year -old Debapratim Paul, a 25 -year -old trader in the stock market in Kolkata, told Al Jazeera that he was on an airplane to experience Mahakumbh when the train was sold out. He paid a 10,000 rupee ($ 116), “the price is too fast,” because he had no alternative means. “The government should reduce air fare during such events and help more followers to visit a holy city,” he says.
