All models from Shangjie, a new brand created by Huawei and SAIC, will be sold on Hima’s channel, according to local media. The first model of the new brand will be the cheapest under Himabella.
According to local media reports, the first model built by Chinese tech giant Huawei in partnership with SAIC Motors is based on the model of the latter sub-brand Roewe, with a departure price of around RMB150,000 ($20,700) There is. .
The two companies are collaborating with a new brand called Shangjie, the Chinese language. This is the fifth brand under Huawei’s Hima (Harmony Intelligent Mobility Alliance) business, Yicai said in today’s report that it cited multiple independent sources.
According to the report, all new brand models will be sold on HIMA’s channel, with the first model being sold, called Roewe’s new automotive project, “ES39.”
The model will be equipped with Huawei cockpit and smart driving technology, and will be available in two battery electric vehicle (BEV) versions, Yicai said, and will likely see the model on the market in the fourth quarter of this year. He added that it is expected.
The new model will cover a market ranging from RMB150,000 to RMB250,000, making it the cheapest model under Himabella, the report said.
Regarding the second model of the brand, SAIC and Huawei are still in discussions and according to the report, it is expected to develop it from scratch.
Huawei has three ways to work with automotive companies, and the approach of launching a new brand is most involved. This approach was originally known as Zhixuan and was upgraded to HIMA in November 2023.
In Huawei’s least involved approach, Tech Giant only offers components and Harmonyos systems. At the center of the spectrum is the “Huawei Inside” approach, where Huawei offers solutions to automakers such as cockpits and smart driving.
Under the HIMA business, Huawei and local automakers have previously co-created four new brands: Aito from Seres Group, Luxeed from Chery, Stelato from Baic Group, and Maextro from Anhui Jianghuai Automobile Group (JAC). I did.
Currently, there are six models available for the business. AitoM5, Aito M7, Aito M9, Luxeed S7, Luxeed R7, Stelato S9.
On February 11, another local media outlet 36kr will first start with Huawei joining forces with SAIC to create a new brand Shangjie, with the brand targeting younger markets and the vehicles could start at around RMB170,000 He said it was expensive. RMB 250,000.
Earlier this year, there were rumors that SAIC would partner with Huawei via another sub-brand, Rising Auto. This was planning to use Huawei’s solution to internally restart the project codenamed ES37, or RC7 Rising RC7.
However, Huawei has determined that the ES37 does not fully fit the vision of the partnership and will instead use Roewe’s ES39 as a prototype, and according to the report it will offer a new internal codename RH-A. I decided to do it.
($1 = RMB 7.2477)
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