Comments from actor Prudhvi at the Laila Pre-Release event sparked a social media storm.
The film’s heroes and producers kept their distance from his statement, but Purdvi’s follow-up remarks only heightened the controversy.
He ultimately apologized, but the negativity surrounding the film remained.
Initially, it seemed just another small controversy, but the industry’s response over the weekend suggests a major change.
In an interview, actor Brahmaj criticized Purdvi and said that political remarks at the film event were inappropriate.
In another feature, the producers expressed their opposition to using film platforms for political propaganda.
Such a strong response from industry officials over a single weekend indicates a change in dynamics.
It’s obvious now. Even figures like Prudhvi and Jabardasth batches need to be stepped carefully.
The film industry is bringing out a solid line. If you want to do politics, join in. But don’t misuse movie events for your personal agenda.
It remains to be seen how long this new discipline will last.
