With CES 2025 approaching the end, LG Electronics’s North American Innovation Center LG NOVA had a major impact on the event. This year, LG NOVA introduced transformational technology designed to improve life and create a sustainable world. Their existence in CES emphasizes the company’s commitment of helping, Clean Tech, and AI’s innovation, and emphasizes the importance of technology to address actual tasks.
Sokwoo Rheee, head of LG Electronics and LG Nova and EVP, stated: “CES has provided a perfect platform to demonstrate the vision of connecting with global innovators, improving life, and building ecosystem with an impact that can contribute to a healthier planet.”

Priority of 2025: Innovation, sustainability, and health
At CES 2025, LG NOVA emphasized three important priority to form next year’s initiative.
Innovation/AI: LG NOVA is focused on developing AI -led solutions centered on human experience, solving real world problems, and promoting the world to a new technology. Clean Tech: The main goal is that LG NOVA is in partnership with startups to promote environmentally responsible practice and skills, which is a central goal of expanding access to clean energy and sustainable solutions. Healthy Stechology: LG NOVA, which promotes digital healthcare for all kinds of communities, is working on improving healthcare accessibility and providing personalized solutions for everyone.
Featured startup: Transformation industry
CES 2025 has provided the opportunity to focus on various innovative startups in the LG NOVA ecosystem. All of these are developing technology that meets some of the most urgent needs today.
Carecam: CARECAM, which streamlines home testing and data sharing for clinical trials, improves clinical research efficiency by making it easier to access and use. Canary Speech: This startup enables recognition and early detection of behavioral conditions through voice analysis using a clinical -grade vocal biomerotechnology. Climate: Using AI can provide insights of low -carbon construction upgrades and to promote sustainability in the built environment. PrimeFocus Health: Primefocus Health, which provides healthcare solutions at a personalized home base, focuses on improving rural access to healthcare and promoting healthy aging.
In addition to these startups, LG NOVA held a series of technical lectures at CES, discussing the advantages of introducing the latest innovation of Health Stechology, Clean Tech, and AI in cooperation with the LG team.

New venture and innovation
One of the most exciting highlights of LG Nova at CES 2025 was the introduction of PrimeFocus Health. This is the first new venture aimed at improving access to home medical care. PRIMEFOCUS HEALTH platform supports patients’ recovery through remote monitoring and personalized care, and deals with issues such as rural healthcare access and healthy aging.
In addition, Relief AI, a mental health platform equipped with advanced AI, was introduced at the event. Relief AI tracks and tracks the patient’s happiness, and provides solutions for the growth of the mental hygiene crisis.
Other startups of the LG NOVA program, which include continuous and climate, prove the diverse and influential technologies in the LG NOVA ecosystem, from health hubs managed by patients to AI -driven carbon -type solutions of buildings. We presented innovation.
Industry trends and future of innovation
CES 2025 emphasized the tendency to match the mission of LG NOVA. Digital healthcare, AI assist solutions, and the progress of sustainability were important topics for the event.
“These trends form the future of innovation,” said Sokfoo Lee. “At CES, it was clear that AI, Clean Tech, and Health Tech were changing not only in the future, but also in LG Nova, and the world is closely related to these trends. I am proud to be able to make a better place. “