Kering, the parent company of Gucci, has announced the depature of Italian brand creative director Sabato De Sarno. It will end his brief tenure at De Sarno’s fashion house, which joined the company in 2023 and took over Alessandro Michele.
According to a press release, the 2024 Fall/Winter show, which will be held on February 25th in Milan on February 25th, 2024, will be announced by the design team.
Gucci CEO Stefano Cantino expressed his gratitude for De Sarno’s dedication and passion for the brand, highlighting De Sarno’s dedication to Gucci’s craftsmanship and legacy.
Meanwhile, Francesca Bellettini, assistant CEO of Kering, who is in charge of brand development, thanked De Sarno for his loyalty and professionalism. Berettini said he is proud of the work achieved to strengthen the foundations of Gucci, adding that he looks forward to further growth under new and creative leadership.
De Sarno’s departure comes as Gucci strives for new leadership and sustainable growth. The collection of De Sarno’s home marked a shift towards a more modest “wearable aesthetic” compared to the more quirky approach his predecessor took.
The text continues below the image.
Gucci’s future direction
Gucci continues to work on sustainable growth amidst the challenging times. Kering’s revenue fell 15% in the third quarter. This was mainly due to Gucci’s recession, with sales falling 26% to 1.64 billion euros.
Gucci, representing almost 50% of Kering’s revenue, has faced difficulties since the end of 2022 and is being overseen by Cantino, who became CEO when he was tasked with revitalizing the brand in January 2024. It is undergoing a restructuring.
Despite the recent positive response to collections, customer acquisition remains a challenge. Kering expects operating profit of 2.5 billion euros in 2024, almost half of the 2023 figure.
With the announced departure of creative director Derno, the fashion world awaits his successor and Gucci’s future direction.
This article was originally published in fashionunited.nl. Translated into English using AI and edited by Rachel Douglass.
FashionUnited uses AI language tools to speed up translated (news) articles and proofread translations to improve the final results. This saves human journalists time. Articles translated with the help of AI are checked and edited by human desk editors before going online. If you have any questions or comments about this process, please email info@fashionunited.com