Written by Windy Aulia – Published on December 24, 2024
What better place to host Giorgio Armani’s Spring/Summer 2025 Women’s Show than New York? The star-studded event celebrated Armani’s 50th anniversary in the industry. And to celebrate that milestone, the Italian designer has opened a grand building on Madison Avenue that will house multiple levels of concept stores, restaurants, and residences.
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Facade of Giorgio Armani’s new address on Madison Avenue, New York City
Photo: Danilo Scarpati for Beehive Studio
Inspired by the aesthetics of the 1930s and 1940s, the building lends itself to the atmosphere of Manhattan’s Upper East Side, the Big Apple’s ultimate glitzy and glamorous neighborhood. The 12-storey, 9,000 square meter site includes Giorgio Armani and Armani/Casa boutiques, Armani/Ristorante and the luxurious Giorgio Armani Residences, which were snapped from in front of the pre-opening stage.
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Inside Armani/Ristorante on Madison Avenue, New York City
Photo: Danilo Scarpati for Beehive Studio
The first floor features a collection of women’s clothing, accessories and eyewear, as well as Armani Beauty, Armani Prive fragrances and a selection of Armani/Dolci products. The first floor offers jewelry, eveningwear, menswear and accessories, as well as women’s made to order and men’s made to measure. The large Armani/Casa open space on the third floor showcases the world of furniture, furnishings, home accessories, wallpapers and fabrics, completing the Armani lifestyle concept. Located on the ground floor and mezzanine, Armani/Ristorante serves Italian cuisine with a New York flavor. A champagne bar and two dining areas complete the intimate space.
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Allison Williams and Zachary Quinto sit at Giorgio Armani’s Spring 2025 show at Park Avenue Armory in New York City.
Photo: BFA/Courtesy of Giorgio Armani
As one of the last living bastions of fashion’s greats (famously, he remains the sole proprietor of the empire), Mr. Armani carefully considered the details of the show and the series of events surrounding it. . The show, titled “In Viaggio,” drew 650 guests to the cocktail area inside the historic Park Avenue Armory. In addition to the familiar Hollywood stars who regularly choose Giorgio Armani for their red carpet appearances, the black-tie event also saw New York’s fashion elite and other designers in attendance to pay tribute to the maestro. did. Aaron Taylor-Johnson (Acqua Di Gio perfume ambassador), Allison Williams, and Zachary Quinto will be joined by Daniel Lee (Chief Creative Officer of Burberry), Willy Chavarria, Michael Kors, and even Pamela Anderson. -Imagine toasting champagne with Lee and Cooper Koch. New fame rose after the release of Netflix’s Monsters: The Story of Lyle and Erik Menendez.
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A sand-colored wool jacket and silk shorts made for a chic travel companion for the canine model
Photo: Courtesy of Giorgio Armani
Soon, the sound of a whistle projected high above the ceiling of the steam locomotive ushered everyone to their seats. The show opened with a series of gorgeous greige outfits, followed by tonal play and even more playful layering. The fabrics were exquisite and the construction followed the soft tailored style that Mr. Armani was famous for. From the dogs the models carried during the show to the “bodyguards” decked out for the grand finale, the level of scruffiness and sloppiness of each individual’s look was highly praised. The collection was presented in a simple and chic manner.
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The model wears a jet-beaded chiffon gown in a mix of blush and blue and is accompanied by a dashing and dapper bodyguard
Photo: Courtesy of Giorgio Armani
Mr. Armani’s unique aesthetic, precise communication of intent, and consistent creative effort set the 90-year-old designer apart from his contemporaries. And the sun is shining brighter than ever in the world of Armani, as exemplified by the spread of his empire and the legion of adoring fans who attended the two-night event in New York.
