The Giants in New York are trying to sell minority stakes in the franchise, shaking the stability of their nearly-first century family business. The team checked the news on Thursday, but omitted key details such as the exact percentage of the stakes for the grab.
“Mara and Tish’s family are holding Maurice & Company to explore the potential sales of non-introducing shares in the New York giants’ minority,” the team said in a statement. “There are no further comments on the process.”
The decision is to allow private equity companies to purchase up to 10% of their team amid recent changes to NFL rules. It’s not just a business move. It’s a moment when you can redefine the franchise’s long-standing identity.
Why New York Giants Minority Stock Sales are the biggest financial move in recent NFL history
When the NFL approved private equity investments in 2024, insiders knew it would shake things up. However, few people expected that the Giants in New York (a franchise rooted in tradition and family control) to test these waters first.
The Sports Business Journal reported that the Giants could potentially sell up to 10% of their team. If that happens, the financial impact will be huge. Forbes valued the franchise at $7.3 billion in 2023, ranking fourth in the NFL. A well-performed sale could push that number even higher, leading to a $10.1 billion valuation of the Dallas Cowboys.
This is not a small amount of iconic transaction. If that 10% stake is on sale at premium, the Giants can dive into the top tier of global sports ratings. And in a league where money often leads to power, that’s a big deal.
Franchises built on tradition suddenly embrace the modern NFL economy
Tim Mara bought the Giants in 1925 for $500. That’s about $9,100 today. In 1991, Robert Tish acquired a 50% stake for $80 million, and the ownership structure has not changed since.
So why sell it now? The team is not bound by cash. The Giants are part of the NFL, America’s most profitable sports league. However, the NFL franchise has become a financial juggernaut, and the league’s new private equity rules have essentially opened a window for increased generational wealth. The Buffalo Bills and Miami Dolphins are already doing similar moves, with the Giants clearly seeing opportunities.
But don’t pretend it’s all smooth sailing. Giants fans are already frustrated by the 3-14 record last season and the loss of Saquon Berkley to the Philadelphia Eagles, but as another indication that the team’s priorities are more about profit than performance You might read this.
Mara and Tisch’s family have not given details on the reasons behind the sale, but the move raises more questions. If the NFL’s most traditional franchise is a company, what’s next for the entire league?
Money talks. And now, in the NFL, we’re talking louder than ever before.
Read more: Shilo Sanders omitted the 2025 NFL Combine list.
