Character AI tests the game to enhance the user engagement
AI Startup Character AI, known for the platform that allows users to chat with characters that utilizes AI, is currently testing games on desktop and mobile web apps. This initiative aims to strengthen user engagement by making the platform more interactive and fun.
Main highlights
New Game: This platform features Speakeasy and War of Words, which can be used by paid subscribers and some free users. Game access: Users can access the game via the new controller icon of the chat interface. Engagement strategy: The game is designed to increase the user’s play time. Expend you on the platform according to the Character AI identity as an AI entertainment company.
New game function
The introduction of the game indicates that Character AI has shifted to an interaction on the platform.
Speakease: Users need to encourage chatbots to say the desired words without using five restricted words. For example, if the chatbot is called a “croissant,” users cannot use words such as pastry, butter, bake, French, and flakes. Word war: Users decide on a battle game winner in which AI referee and 5 rounds duel with the character.
Mechanism: The user clicks the controller icon and starts the game with the same character as chatting. To hold existing conversations, the app opens a new chat for game play.
Strengthening focus on entertainment
Character AI emphasizes the position as an entertainment platform, not just a chatbot provider.
The company’s spokeswoman told TechCrunch: The game is a new step in that direction. This platform used to support text -based user -based games like a space adventure game, but the introduction of official games has enhanced entertainment -centered strategies.
Changes and vision of leadership
Character AI’s entertainment is taking place in the change of leadership. Co -founder NOAM SHAZEER and Daniel de Freitas have left Google, and former YouTube executives have become the highest product officer. The company’s legal advisor, Dominic Perella, will be the provisional CEO.
In December, Perella told TechCrunch:
“We are not just focusing on connecting people to the AI companion. We are aiming to create a healthy entertainment platform that users can create and share stories. Our platform. Evolution means giving priority to the safety of the user along with entertainment. “
As a result, Character AI works with platforms such as YouTube, Netflix, and Linkedin, which maintains users to maintain users using games.
Safety and user engagement
Character AI has introduced safety features to balance engagement and user happiness.
Safety tool for teen: A clearer label notifies users that the AI character is not a real person. Usage Notification: A timeout alert will be notified to the user after a continuous use for 60 minutes. Engagement Insight: According to Sensor Tower, the user has already spent 98 minutes per time. In games, this number may increase further.
Important points
New Game Approach: Character AI introduces game -ized features such as Speakease and War of Words, making AI interaction more enjoyable. Positioning as entertainment: This platform vision is not only focusing on interaction with AI, but growing as a healthy entertainment platform. User safety: The company has strengthened its safety tools, especially for young users, with the expansion of products. Evolution of leadership: Leaders focused on entertainment and platforms due to significant personnel changes. Engagement strategy: Following the success of other platforms using games, Character AI uses and attracts users using gemifications.
By introducing games, Character AI combines entertainment and interaction using AI to open the attractive user experience. These measures are not only consistent with the company’s vision that emphasizes entertainment, but also establishes the status of a platform that can compete with other technology giants that adopt a similar engagement strategy.
