Emporio Armani tour at the corner shop, selfridge

In his 90th year, Giorgio Armani enjoys something like a Renaissance. In New York, his birthday year, there was a flashy runway show in New York to celebrate the opening of the Palace of Armani in Paris last month, and young consumers hunting designs on fashion resale sites in the 1980s and 1990s There was a surge in interest from customers. Not to mention, other critically acclaimed runway shows, some famous celebrity ambassadors (Demi Moore wore Giorgio Armani Private to win her Golden Globe for the Materials (He was) and plans to plan further celebrations as Giorgio Armani later this year – Labels that started all of the same name – age 50

Luxurious acquisition of Emporio Armani’s gorgeous selfridge corner shop

Today (February 11th) opens the designer’s latest front post base. This is the one-stop Emporio Armani Store located in the Selfridges “Corner Shop” space. The design is inspired by Emporio Armani’s Milanese Concept Store at Manzoni 31, the huge front post of the label, which also has a restaurant and an Armani/Libry bookstore. Located on the first floor of a London department store, this new space is a kind of blend of Milanese’s elegance and warmth through a collection of glass, concrete, bamboo and chrome textures, along with white lighting in crisps and series textures. It evokes a distinct Armani aesthetic, a monumental minimalism. Floor-to-ceiling screen screen displaying images from brand’s recent campaigns.

The store will focus on the S/S 2025 collection of homes for men and women, as well as an array of accessories that “embodies modern refinement.” There are many installations for shoppers to discover. Armani says he imagines people “wandering” through the space, including Armani/Fiori, the label arm that creates dramatic flower displays inspired by the Japanese art of The Kebana (The bamboo structure of the vast windows is decorated with bold red anturium flowers). Meanwhile, the Armani/Libri Bookstore’s front post features book curation that spans fashion, design and architecture (Stefano Boeri’s Gio Ponti E Milano and Josh Sims style icons are two titles for sale. is).

The “corner shop” space, previously carried over to Prada, Rouet, Jaquemas and Celine, allows for cooking dul at the front post base of the home chocolatier Armani/Dolce. Not only will shoppers be able to purchase the latest Armani/Dolci in the Guido Gobino collection, the award-winning Artisanal Chocolatier brings the Piedmont-The Armani/Dolce chocolate Praline, delicate chocolate disc, “Giandujotto” We have created a wide selection of “Giandujotto”. The space also serves hot drinks and pastries, making it a welcoming haven away from the turmoil of Oxford Street.

Emporio Armani, a selfridge corner shop, will be open until March 9th, 2025.

400 Oxford St, London W1C 1JS.

armani.com